increasing busienss leads with a stand out linkedin profile

Increasing Business Leads

Alan Underkofler

Sunrise Rotary

@AlanUnderkofler

with a Stand Out Linkedin Profile

Increasing Business Leads with aStand Out Linkedin Profile

Agenda◦ Who is Square Martini Media◦ What kind of Linkedin User Are You?◦ What is LinkedIn and Why You Should Be

Active◦ Top 5 Things I Want You to Remember

Today◦ 7 Steps To Creating A Stand Out Profile◦ Importance of an Overall Social Media

Strategy◦ Designing Your LinkedIn Strategy◦ Review, Q&A

@AlanUnderkofler

Who is Square Martini Media? Square Martini Media is a boutique firm working

with forward thinking companies who understand the value of their customers and want to create

stronger relationships with new media tools.

Alan Underkofler has specialized in Sales and Marketing for the last 10 years. He has worked with some of the largest retailers and entertainment companies in the country. Alan is an entrepreneur and has partnered or founded numerous business ventures.

@AlanUnderkofler

Why Rotary?

What Kind of LinkedIn User Are You?

Beginner

Intermediate

Advanced

@AlanUnderkofler

What is LinkedIn ?Why You Must be Active!

•70 million users

•Membership > tripled since ‘07

•Average age 41

•All Top Fortune 500 Companies

Decision Makers

•Questions & Answers

•Targeted Groups

@AlanUnderkofler

The Reach of Your LinkedIn Network

@AlanUnderkofler

Top 5 Things I Want You to Leave Remembering about LinkedIn!1. Linkedin can and will bring you business

2. You can establish yourself as a thought leader on LinkedIn and raise

your credibility with a time commitment as little as one hour per

month

3. All Social Networks are Not Created Equal

4. LinkedIn Groups and Questions/Answers are a potential gold mind of

business prospects, potential employees, and business partners

5. If you give on LinkedIn, you will receive

@AlanUnderkofler

7 Steps To Creating A Stand Out Profile!

(You can take notes)

@AlanUnderkofler

7 Steps To Creating A Stand Out Profile!

@AlanUnderkofler

Use a professional picture and create a great headline#1

7 Steps To Creating A Stand Out Profile!

@AlanUnderkofler

Add all current and past positions as well as education

#2

7 Steps To Creating A Stand Out Profile!

@AlanUnderkofler

Include your websites and blog using brand titles#3

7 Steps To Creating A Stand Out Profile!

@AlanUnderkofler

Take the time to create a great summary that compels Linkedin users to connect with you

#4

7 Steps To Creating A Stand Out Profile!

@AlanUnderkofler

Use keywords and phrases throughout your profile especially in your specialties

#5

7 Steps To Creating A Stand Out Profile!

@AlanUnderkofler

Complete your contact settings, personal information, and groups

#6

7 Steps To Creating A Stand Out Profile!

@AlanUnderkofler

You Must Grow Your Recommendations!

#7

7 Steps To Creating A Stand Out Profile!

@AlanUnderkofler

You Must Grow Your Recommendations!#7

Use a professional picture and create a great headline

#1

Add all current and past positions as well as education

#2

Include your websites and blog using brand titles

#3

Take the time to create a great summary that compels Linkedin users to connect with you

#4

Use keywords and phrases throughout your profile especially in your specialties

#5 Complete your contact settings, personal information, and groups

#6

The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy

Social Media works as an integrated system functioning synergistically

Importance of an OverallSocial Media Strategy?

@AlanUnderkofler

Importance of an OverallSocial Media Strategy?

Blog&

Website

Linked In

Facebook Fan Page

Twitter

Blog Commenting

SocialBookmarking

Yelp, FourSquare,

Groupon, Haro, Other

Forums, Message Boards

@AlanUnderkofler

Designing Your LinkedIn Strategy

•Does Linkedin Fit Into Your Social Media

Strategy?

•Who are the customers & influencers you are

trying to reach?

•Can you establish more credibility with Linkedin

(KLT)?

•How Much Time? How Often Should You Update?

•Accepting and Welcoming New Connections

•Who Does the Work?

@AlanUnderkofler

Is Linkedin… In You?Recap!

•Linkedin Overview•Top 5 Things I Want You to Remember Today•7 Steps To Creating A Stand Out Profile•Importance of an Overall Social Media Strategy•Designing Your LinkedIn Strategy•Positioning Yourself as a Thought Leader•Managing Invitations and Updating Your Status•The Importance of Recommendations•Using Groups and Questions and Answers•Linkedin Search

@AlanUnderkofler

Alan UnderkoflerCofounder, Square Martini MediaDirect: 858-254-4490

Additional Social Media resources:

www.SquareMartiniMedia.com

Increasing Business Leads

with a Stand Out Linkedin Profile