increase links to your website

Increase Linksto your website

Pat PricePat@ThePriceGroup.biz

630-717-8332

shift in marketing

Pull

Push

how to get results

Website

SEO

Link strategy

Social Media

Paid

PaidOrganic

2009 Search Engine Market Share

Google Yahoo! Bing Ask

73% 15% 9% 3%

Source: seoconsultants.com

(some) components of Google Ranking

1. What is this page about?Keywords– url– title & meta tags– headings, font emphasis– content

2. How important is this page? Links– in-bound links– anchor text– authority/trust of domain– traffic

~TWO-THIRDSApprox. “weight” of link popularity to Google search algo

Multiple sources

Link Building

not just any links

• Links from trusted domains• Links from popular sites• Links from authorities in your topic

Note: Avoid schemes promising thousands of links. Now, it’s trusted links that count.

where to get them

• Blogs (your blog, other blogs, twitter, technorati.com)

• Article directories (ezinearticles, bestmanagementarticles, isnare, goarticles)

• PR (industry news sites, local sites)

• High trust directories (google, yahoo etc, retail directories, yellow pages listings, industry directories)

• Event sites (depends on your business)

• Associations, partners, affiliations (Chamber, synergistic businesses)

• Coupon sites• Social media

how to get them: publish

• Unique, valuable content (tips, lists, expert info, articles, white papers, slides)

• Freebies (icons, white papers, videos…)• Software, tools, widgets, themes, embeddable

content, quizzes• Books and ebooks• Reviews (amazon)• Comments• Leverage social media services– Photos, presentations, videos, podcasts, PR…

measure along the way

Traffic Rank: Alexa.com

Page Rank: Google toolbar, PRChecker.info

Site traffic stats: Google Analytics, your hosting company

Inbound Links: siteexplorer.search.yahoo.com

“PageRank reflects our view of the importance of web pages by

considering more than 500 million variables and 2 billion terms” - Google

tools

Keyword research:google.com/sktool/ https://adwords.google.com/select/KeywordToolExternal http://labs.wordtracker.com/keyword-questions

SEO:Google.com/webmasters/sitemaps/siteoverviewGoogle.com/analytics/homealexa.com/siteinfoSiteexplorer.search.yahoo.com

Blogs:Seomoz.org/beginners.phpGoogleblog.blogspot.comMattcutts.com/blogSeomoz.org/blog.php

Reading:Search Engine Optimization for Dummies

how to get results

Website

SEO

Link strategy

Social Media

leverage what you have

Yourwebsite

Press releases

Slides

Images

Blog

Video

Articles

post content on the Web

Yourwebsite

Press releases

Slides

ImagesBlog

Video

Articles

Thank you!

Pat PricePat@ThePriceGroup.biz630.717.8332