increase links to your website

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Increase Links to your website Pat Price [email protected] 630-717-8332

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This high-level presentation covers the basics of building inbound links to your website. This was designed for small business owners.

TRANSCRIPT

Page 1: Increase Links To Your Website

Increase Linksto your website

Pat [email protected]

630-717-8332

Page 2: Increase Links To Your Website

shift in marketing

Pull

Push

Page 3: Increase Links To Your Website

how to get results

Website

SEO

Link strategy

Social Media

Page 4: Increase Links To Your Website

Paid

PaidOrganic

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2009 Search Engine Market Share

Google Yahoo! Bing Ask

73% 15% 9% 3%

Source: seoconsultants.com

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(some) components of Google Ranking

1. What is this page about?Keywords– url– title & meta tags– headings, font emphasis– content

2. How important is this page? Links– in-bound links– anchor text– authority/trust of domain– traffic

~TWO-THIRDSApprox. “weight” of link popularity to Google search algo

Multiple sources

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Link Building

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not just any links

• Links from trusted domains• Links from popular sites• Links from authorities in your topic

Note: Avoid schemes promising thousands of links. Now, it’s trusted links that count.

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where to get them

• Blogs (your blog, other blogs, twitter, technorati.com)

• Article directories (ezinearticles, bestmanagementarticles, isnare, goarticles)

• PR (industry news sites, local sites)

• High trust directories (google, yahoo etc, retail directories, yellow pages listings, industry directories)

• Event sites (depends on your business)

• Associations, partners, affiliations (Chamber, synergistic businesses)

• Coupon sites• Social media

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how to get them: publish

• Unique, valuable content (tips, lists, expert info, articles, white papers, slides)

• Freebies (icons, white papers, videos…)• Software, tools, widgets, themes, embeddable

content, quizzes• Books and ebooks• Reviews (amazon)• Comments• Leverage social media services– Photos, presentations, videos, podcasts, PR…

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measure along the way

Traffic Rank: Alexa.com

Page Rank: Google toolbar, PRChecker.info

Site traffic stats: Google Analytics, your hosting company

Inbound Links: siteexplorer.search.yahoo.com

“PageRank reflects our view of the importance of web pages by

considering more than 500 million variables and 2 billion terms” - Google

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tools

Keyword research:google.com/sktool/ https://adwords.google.com/select/KeywordToolExternal http://labs.wordtracker.com/keyword-questions

SEO:Google.com/webmasters/sitemaps/siteoverviewGoogle.com/analytics/homealexa.com/siteinfoSiteexplorer.search.yahoo.com

Blogs:Seomoz.org/beginners.phpGoogleblog.blogspot.comMattcutts.com/blogSeomoz.org/blog.php

Reading:Search Engine Optimization for Dummies

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how to get results

Website

SEO

Link strategy

Social Media

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leverage what you have

Yourwebsite

Press releases

Slides

Images

Blog

Video

Articles

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post content on the Web

Yourwebsite

Press releases

Slides

ImagesBlog

Video

Articles

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Thank you!

Pat [email protected]