increase brand awareness medical marketing
Post on 07-May-2015
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Hollywood Presbyterian
Medical CenterVision Campaign
Hollywood Presbyterian Medical Center
Current Brand
Vision Campaign
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Vision Campaign
Rationale/Foundation
Hollywood Presbyterian Medical Center
Vision Campaign
Research Facts:
Unaided recognition of name
and location low within 5 miles.
Hollywood Presbyterian Medical Center
Vision Campaign
Branding requires increasing
awareness of name and location.
Hollywood Presbyterian Medical Center
Vision Campaign
Simple messages:
Name
Address/location
Trust
Vision Campaign
Hollywood Presbyterian Medical Center
Our Audacious Goal:We will be the most trusted
medical center in Los Angelesby 2012 through quality care,
compassion, and respect.
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Vision Campaign
Trust
Vision Campaign
Hollywood Presbyterian Medical Center
Trusted since 1923
Vision Campaign
Hollywood Presbyterian Medical Center
New Brand
Vision Campaign
Hollywood Presbyterian Medical Center
Our new brand will honor our past and present
and yet launch us into the future.
CIRCLERepresents common interest and goals.
SQUARECommitment to honest and direct agreement.
TRIANGLEUpward motion and a vision that points
the way to our future.
Vision Campaign
Hollywood Presbyterian Medical Center
REDSeen as dynamic, stimulating and exciting.
MUSTARDSeen as cheerful, energetic, and yet also
warm and comforting.
BLUESeen as a constant in our lives, reliable, trustworthy
and it inspires confidence.
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Most trusted by 2012.
Building trust from the inside out.
Hollywood Presbyterian Medical Center
Vision Campaign
Icon:Information Call-to-Action
Vision Campaign
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Vision Campaign
Corporate ID
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Corporate Collateral
Vision Campaign
Vision Campaign
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Vision Campaign
Signage
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Vision Campaign
Product Line:Obstetrics
Vision Campaign
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Vision Campaign
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Vision Campaign
Merchandise
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Vision Campaign
Product Line:Cardiovascular
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Vision Campaign
Internal Communication
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Vision Campaign
External Communication
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
186,270,916 impressions
CPM: $1.66
Vision Campaign
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Vision Campaign
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Vision Campaign
Hollywood Presbyterian Medical Center
Hollywood Presbyterian Medical Center
Vision Campaign
External Video Message
Vision Campaign
Hollywood Presbyterian Medical Center
OB video launch
Vision Campaign
Hollywood Presbyterian Medical Center
Cardio video launch
Hollywood Presbyterian Medical Center
Vision Campaign
New Web Launch
Vision Campaign
Hollywood Presbyterian Medical Center
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