Our customized solutions promote custom content to a target audience of decision makers and manufacturing professionals.

ADVANCINGDIGITAL MEDIA

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INNOVATIVESTRATEGICRESULTS DRIVEN

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OVERVIEWSME MEDIA

EMAIL ADDRESSES DIRECT MAILADDRESSES

SME Media keeps industry professionals up-to-date on the innovations that are leading the charge of advanced manufacturing. As the foremost source for news and in-depth technical information about advanced manufacturing in North America, we are committed to keeping our readers informed about relevant news, technology and advances that improve their ability to make decisions in an intensely competitive global environment.

In this role, we deliver digital content to manufacturing professionals through a fully integrated electronic media portfolio, including digital magazines, email, social media networks, webinars and podcasts. Our customized solutions allow you to reach exclusive, targeted prospects derived from SME database members, including more than 380,000 email addresses and over 1.4 million direct mail addresses.

380k 1.4 m

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Custom Lead GenerationDigital Resource ShowcaseWebinars

Sponsored ContentCustom Email Blast (eNotifier) Advanced Manufacturing Now eNewsletter Search/Site RetargetingSocial Media AdvertisingPodcasts

LEAD GENERATION

The People Who Grow Manufacturing

Hear What Our Customers Say

Live StreamingVirtual ToursFacebook LiveSocial Media Marketing

SME MEDIA WEBSITEADVERTISING

HUMANS OF MANUFACTURING TESTIMONIALS

VIRTUAL MARKETING

BRAND VISIBILITY

OFFERINGSSME MEDIA

DIGITAL

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SME Media provides a world-class, enterprise platform that delivers content to your digital audience, generates leads for you and engages potential prospects across manufacturing. We promote custom content to a target audience of decision makers and manufacturing professionals.

What’s Included:

• A custom storefront that includes relevant company information and all promotional content

• Content is gated behind custom registration forms. Potential leads are able to access these assets in exchange for their information

• SME Media actively promotes content to a targeted audience via custom emails, eNewsletter ads and social media channels

• Sponsors are provided with real-time lead notifications and a custom dashboard to access their leads at any time

• CRM integration

LEAD GENERATION

CUSTOM

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Our fully managed service enables you to deliver a powerful and profitable experience without exhausting internal resources.

CONTENT EXAMPLES

RESOURCES & SEARCHABLE ARCHIVED TOPICS

SMART FORMS

CUSTOM DASHBOARD

We promote educational, solutions-oriented content to your target audience. This content includes, but is not limited to, white papers, eBooks, case studies, long-form reports and on-demand webinars.

Within the Resource Center, users can conduct searches based on specific keywords or company names. They can also sort the content by topic, type or event.

Landing page forms for content are designed using a headline, hero image, body copy and form fields chosen by the sponsoring company.

The custom dashboard allows sponsors to view all of their leads easily in one place. The dashboard shows the timing of the lead, the asset that was downloaded and the preselected form field information.

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THESE INCLUDE: Contests

Video Product Demonstrations

Press Releases

Catalogs

Brochures

Educational Content

Free Samples

The showcase can also be used to schedule demonstrations and appointments, and can include a “contact me now” button. 

RESOURCE SHOWCASE

DIGITAL

The SME Digital Resource Showcase serves as an online hub for manufacturing decision makers and professionals to learn about new technologies, companies, their products and more. The digital repository–featuring but not limited to videos, catalogs and brochures, case studies, e-Books, webinars and white papers–provides businesses an opportunity to engage with the manufacturing community while collecting valuable sales leads.

The digital resource showcase is an exclusive microsite that highlights many of the elements featured at live events.

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RESOURCE SHOWCASE RESOURCE AUDIENCE

DIGITAL

DIG

ITA

L

DIGITAL

TARGET EMAIL LISTS COUNT3D Printing/Additive Manufacturing 68,340Aerospace & Defense 47,996Automated Manufacturing 61,932Forming & Fabricating 73,214Lasers 51,053Machining Material Removal 62,000Manufacturing Software 37,493Medical Industry 35,629Motorized Vehicles 41,739

RESOURCESHOWCASE

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Stand out as an industry leader and generate high-quality leads with SME Media’s exclusive webinars. You can participate in two ways. You can present your own educational, solutions-oriented

message to your target audience — qualified manufacturing professionals who seek the latest information on products, processes and efficiencies. Or, you can have your brand associated

with a webinar that has already been fully developed.

LIVE

WEBINARS

When a user registers for a webinar, the sponsoring company is provided complete contact information based on the form fields.

Following the sponsoring company’s presentation,an editor from SME Media will ask the presenter(s) questions that came in from the audience.

ENGAGING CONTENT – LEADS LIVE Q&A WITH MARKET EXPERTS

TOTAL REGISTRANTS LIVE ATTENDEES ON-DEMAND ATTENDEES

CONVERSION RATE189 85 19 52%

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WEBINARSHosted by a Manufacturing Engineering/Smart Manufacturing editor

WHAT’S INCLUDED:• Live webinar hosted by a Manufacturing Engineering/Smart Manufacturing Editor

• Company name, logo and URL/link prominently displayed in attendee promotions

• Inclusion in the Advanced Manufacturing Now eNewsletter

• Promotional emails sent to the target audience

• Participation in live Q&A session

• Post-webinar leads

• Completed webinar is archived for additional viewing for

12 months within SME Media’s Resource Center

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Increase brand awareness, highlight your industry expertise and drive relevant traffic through our unique brand visibility offerings. Offerings include: sponsored native advertising on the SME Media website, advertising in our weekly Advanced Manufacturing Now eNewsletter, retargeting, geofencing, social media advertising and podcasts

• Posting in one of the top four spots on the SME Media home page for one week, followed by placement in SME Media technology categories/topic pages chosen by the advertiser

• Featured posting in our Advanced Manufacturing Now weekly eNewsletter, delivered to 30,000 opt-in subscribers

• One-time eNotifier deployed to 10,000 target subscribers

• Sponsor’s post is pushed out on SME Media’s social channels, including Twitter, Facebook and LinkedIn

WHAT’S INCLUDED:

Place native advertising that resembles editorial content on the SME Media website. Unlike traditional ads, native ads are designed to match the look and feel of a regular editorial piece.

SPONSORED CONTENT

BRAND VISIBILITY

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Educate and inspire manufacturing professionals with a customized SME Media eNotifier. Utilizing your supplied content, we create a custom HTML email to be sent out to a targeted list of your choosing.

We believe the “halo effect” of this education-first approach enhances the credibility of the content and positions the sponsor as a knowledgeable and valued resource for manufacturing expertise.

SME offers a nice variety of lead generation options to meet your budget and goals. The team is excellent to work with and offers sound advice and support.

JANELLE DAHLZEISS Industrial Quality Solutions

WHAT’S INCLUDED:• Company name, logo and URL displayed

in eNotifier email template

• Ads or images

• Deployment to a target audience selection of your choosing (10,000-50,000)

• Post-deployment report with open and click-through data

CUSTOM EMAIL BLASTS

eNOTIFIERS

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ADVANCED MANUFACTURING NOW eNEWSLETTER

AVERAGE METRICS30,685 Delivered

2,882 Total Clicks

AD SIZES:

Our weekly eNewsletter, Advanced Manufacturing Now, is distributed to 30,000+ subscribers. Each issue offers a mixture of the latest manufacturing news and information, as well as featured articles from each of our publications.

Text with image Headline, 60-75 words of copy, URL and a 140x140 image

Leaderboard 580x100 pixels with URL

Medium rectangle 300x250 pixels with URL

WEEKLY eNEWSLETTER

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Deliver digital display ads to people on desktop/mobile platforms across the Internet who have previously visited a website.

Deliver digital display ads to people on mobile/desktop platforms, across the Internet on third-party websites (Yahoo, Bing, etc.), using their email addresses.

*Opportunity to customize the target audience (geographic and industry interests from the SME Media database of 379,000+ email addresses)

Create a customized “lookalike” audience based on the advertiser’s needs (geographic and industry interests) that will display digital ads across the Internet on third-party sites (Yahoo, Bing, etc.)

Deliver digital display ads based on customers’ keywords associated with searches on Google, Bing and Yahoo.

*Opportunity to customize the key word list to target a specific area and competitors’ keywords

*Custom live report dashboard provided for each campaign that includes impressions served, clicks, websites the ads are served on and more.

WEBSITE RETARGETING EMAIL RETARGETING

SEARCH RETARGETING

LOOKALIKE RETARGETING

RETARGETING

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SOCIAL MEDIA ADVERTISING SME Media’s social media channels provide our clients with a

platform to deliver their promotional marketing messages and generate awareness with our qualified audience. Our channels can help you bring in new customers, build stronger relationships with existing customers and strengthen your brand.

ORGANIC: No-cost posts on our social media channels. PAID: Facebook boosted posts are regular Facebook posts that are

“boosted” to reach a wider, more specific audience. Facebook ads have a range of analytics options that offer several

different ways to track ad engagement and define campaign goals. Facebook ads offer highly specific targeting options, allowing clients to target ads to users by age, gender, location, interests, and other criteria.

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Advanced Manufacturing Now is the go-to podcast for manufacturing professionals.

Podcasts give sponsors the opportunity to promote their presence at upcoming events, make product announcements, discuss new trends in the industry and more. Your podcast will be recorded, edited and uploaded to our Advanced Manufacturing Now Podcast page.

PODCASTSME MEDIA

• Custom recording (20-30 minutes)

• Post on the SME Media/Advanced Manufacturing Now Podcast page

• Social media posts

• Optional pre-, mid- and post-production commercials in the podcast

• Availability on iTunes, Apple Podcasts, Google Play, SoundCloud, Stitcher and TuneIn

WHAT’S INCLUDED:

TOTAL PODCAST DOWNLOADS

TOTAL PODCASTS AVAILABLE

AVERAGE MONTHLY LISTENERS

AVERAGE DOWNLOADS PER EPISODE

233,883 248 5,871 900

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THE SME MEDIA SITE FEATURES A VARIETY OF CONTENT, INCLUDING:

• SME’s print publications, Manufacturing Engineering and Smart Manufacturing

• Industry yearbooks and other special sections

• Press releases

• Live reporting from trade shows and other events

• Podcasts

• Webinars, white papers, reports and other content

• Large and impactful banner placements (pushdown interstitial, website skin, high-impact leaderboard and half-page banner ad)

WEBSITE ADVERTISING

SME MEDIA SME.org features our brand as the premier website for manufacturing news and in-depth technical information for manufacturing professionals.

WEBSITE VISITORS PER MONTH

PAGE VIEWSPER MONTH

53K+ 93K+*Source: Google Analytics. Period: January 2020-April 2020

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VIRTUAL MARKETING

Get virtual events that are bespoke to your organization, with a custom look and feel. These live-streaming events can be watched from any device, anywhere.

WHAT’S INCLUDED:• Powerful event management tool with end–to–end functionality to help successfully

set up, manage and deliver your event - on message and brand• Event dashboard with attendee metrics• Engagement tools that allow for running pools, Q&As, surveys, chats and more

WHAT ARE THE BENEFITS?

SME Media will take your event (open house, tech days, etc.) virtual to your selective audience. Virtual events are a unique way to provide factory tours, product demonstrations, presentations and panel discussions. Position yourself as the leading expert in your market, grow your audience, build relationships with potential new leads and more through SME Media’s custom virtual events.

LIVE STREAMING

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Don’t isolate your businesses from the rest of the world. Let SME Media help connect you with manufacturing and technology business.

SME Media showcases your business and space to your selective audience like never before. The 360 and 3D modeling virtual tours allow you to create an immersive and compelling virtual experience using photography, videography and Google technology to enhance your presence and highlight your unique story online.

DCM recently partnered with SME and created our first ever live webinar. The team was extremely helpful with everything from generating topic ideas to providing a walk-through of the webinar program before the event. The event generated a large amount solid leads for our sales team.

ASHLEY JOHNSONDCM Tech, Inc.

WHAT ARE VIRTUAL TOURS AND 3D MODELING?

This innovative technology allows you to showcase the most unique aspects of your business. Tours include a sequence of videos or still images, so people can view an entire area from their mobile/desktop devices without having to be physically present.

An interactive 3D modeling tour features immersive 3D models of properties. These tours provide a realistic way to experience a business online and enable viewers to feel like they’re really there.

360 VIRTUAL TOURS & 3D MODELING

Facebook Live footage cast to the SME Facebook page, with 10,000 guaranteed video views of the footage captured at the exhibitor’s booth

Featured position in a post-show eNewsletter from SME Media to 60,000 people, highlighting your content from the show

Raw footage delivered to advertisers for further use (editing not included)

An additional 50,000 impressions delivered after the show through SME’s digital offerings

Facebook Live footage cast to the SME Facebook page, with 10,000 guaranteed video views of the footage captured at the exhibitor’s booth

Featured position in a pre-show eNewsletter from SME Media to 60,000 people, highlighting your content from the show

DURING THE SHOW:

POST-SHOW:

PRE-SHOW:

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Highlight your business with SME Media at various SME industry events

FACEBOOK LIVE @ EVENTS

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Manufacturing often conjures up images of complex machinery and soul-numbing assembly lines. The emphasis has been on products and companies, not on the everyday people who make manufacturing happen. SME’s Humans of Manufacturing series celebrates the often-overlooked side by showing that today’s manufacturing is an advanced, highly valued industry that combines innovation and technology with the all-important human element.

To understand manufacturing, you must know not only what companies and products are accomplishing technologically, but also who is making it all happen.

Humans of Manufacturing captures the stories of people who have had an impact on, or have been impacted by, manufacturing — both the creative people who work in the industry, and the people whose lives have been changed by the products manufacturers create.

Manufacturing is a great career. You don’t know the new product you have to manufacture, and that just opens up all the possibilities to innovate and create something new.

DAMIAN FERNANDEZDeshler Group

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Humans of Manufacturing stories are intimate and have an individual point of view, focusing on one person who has been transformed in a profound way by manufacturing.

That includes the art professor who uses 3D printers to create prosthetic-leg coverings for soldiers and prosthetic hands for children. The factory manager who says manufacturing saved his life, taking him from collecting scrap metal in alleys to overseeing two industrial plants. And the young jiujitsu aficionado who thought she would have to give up the sport, and playing with her children, after getting a cochlear implant — but was able to continue thanks to 3D-printed headgear.

These people are among the many who have benefited from an industry still erroneously perceived by many as dark, dirty and dangerous.

Help us tell their stories. By becoming a sponsor of Humans of Manufacturing, you get valuable promotion for your brand. But more importantly, you get the deep satisfaction that comes with knowing you are helping spread the word about the many ways manufacturing has had a positive impact on people’s lives.

Check out our HoM video

TRANSFORMINGLIVES THROUGHMANUFACTURING

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HUMANS OF MANUFACTURING

SME’s Humans of Manufacturing Heroes Edition

Today, manufacturers have pivoted to produce the critical supplies and equipment necessary to battle COVID-19.

SME’s Humans of Manufacturing Heroes Edition tells the stories of the teams, companies and partnerships that are adapting to produce the tools needed to fight this global pandemic.

We go behind the scenes to share how these once-in-a-lifetime transformations are happening and to showcase the people making it all possible.

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SME MEDIACONTACTS:Leslee FaulknerEastern - Sales ManagerPhone: 734.306.5336Email: lfaulkner@sme.org

Annette NavarreMidwest - Sales ManagerPhone: 313.425.3272Email: anavarre@sme.org

Bill LepkeCentral - Sales ManagerPhone: 630.975.0185Email: lepkeb@sbcglobal.net

Paul SempleWestern - Sales ManagerPhone/Fax: 916.880.5225Email: paul@semplemedia.com

Dave O’NeilVice PresidentSME MediaPhone: 313.425.3260Email: doneil@sme.org

Nick SmithDirector of Corporate SponsorshipPhone: 313.425.3166Email: nsmith@sme.org

Roger HurstSponsorship ManagerPhone: 313.425.3171Email: rhurst@sme.org

Marty WatsonDigital Product ManagerPhone: 313.425.3099Email: mwatson@sme.org

Courtney DobsonDigital Product SpecialistPhone: 313.425.3108Email: cdobson@sme.org

Nicole SotoSponsorship Activation SpecialistPhone: 313.425.3003Email: narnold@sme.org

Alan RooksEditor in Chief Manufacturing EngineeringPhone: 847.239.0070Email: arooks@sme.org

Brett BruneEditor in Chief Smart ManufacturingPhone: 313.549.5193Email: bbrune@sme.org

Bill KoenigSenior EditorPhone: 313.425.3058Email: bkoenig@sme.org

Chris MaharAssociate EditorPhone: 313.425.3160Email: mahar@sme.org

Bruce MoreySenior Technical EditorManufacturing EngineeringPhone: 313 425 3256Email: bmorey@sme.org

https://www.sme.org/smemedia/advertise-with-us

INNOVATIVESTRATEGICRESULTS DRIVEN