inbound marketing for schools - brendan schneider (schneiderb.com)

Inbound Marketing for Schools

NYSAIS Admission Directors ConferenceApril 25, 2013!Brendan Schneideremail: brendan@schneiderb.comtwitter: @schneiderbblog: www.schneiderb.com

Our StoryInbound Marketing

Social Media

Resources

Our Story

Sewickley Academy

Start Here. Go Anywhere.

Social Media Channels

Likes? Friends? Followers?

Inbound Marketing Our Story

Social Media

Resources

Inbound Marketing

• Personas

• Keywords

• Search Engine Optimization (SEO)

• Content

• Social Media

Inbound Marketing

Personas

Keywords

• Independent Schools

• Private Schools

• Competitor Schools

3 Keyword Lists

SEO

• Pittsburgh Private Schools

• Relevance

• Authority

• Social Signals

Page URL<title></title><h1></h1><h2></h2>Keywords

SEO: On Page

Create content worthy of a link

SEO: Off Page

Marketing Hub

• Blog Post

• Keywords

• Pain Points

• Educate/Entertain

• Comments

• Social Sharing

Blog

• Wordpress

• Subdomain

• 1/Week

• Be Consistent

• Team

• Chief Blogger

Blog

Blog Topics

Social Media

Social Media

Our Story

Resources

Inbound Marketing

• 75/25/1 Rule

• “Pull back the curtain”

• Day to day

• Engagement (Facebook As...)

Facebook

• Northsocial

• 2-3/day

• Media is better

• Virality

• Schedule

Facebook

• 75/25/1 Rule

• Curate Content

• What does our school find interesting?

• Branding

• Engagement

Twitter

•Sprout Social

•Bufferapp.com

•3-4/day

Twitter

• Isn’t Dead

• Social Signals

• Cross Promote

• Engagement

• Hangouts

• Google+ is Google

Google+

Pinterest

• #2

• Power of Video

• Smart phone

• Unpolished

• “Pull back the curtain”

YouTube

Experiment

Measure

Landing Pages

Lead Nurturing

Resources Our Story

Social Media

Inbound Marketing

Books

Blogs

www.schneiderb.com/nysais