inbound marketing for schools - brendan schneider (schneiderb.com)
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Inbound Marketing for Schools PresTRANSCRIPT
Inbound Marketing for Schools
NYSAIS Admission Directors ConferenceApril 25, 2013!Brendan Schneideremail: [email protected]: @schneiderbblog: www.schneiderb.com
Our StoryInbound Marketing
Social Media
Resources
Our Story
Sewickley Academy
Start Here. Go Anywhere.
Social Media Channels
Likes? Friends? Followers?
Inbound Marketing Our Story
Social Media
Resources
Inbound Marketing
• Personas
• Keywords
• Search Engine Optimization (SEO)
• Content
• Social Media
Inbound Marketing
Personas
Keywords
• Independent Schools
• Private Schools
• Competitor Schools
3 Keyword Lists
SEO
• Pittsburgh Private Schools
• Relevance
• Authority
• Social Signals
Page URL<title></title><h1></h1><h2></h2>Keywords
SEO: On Page
Create content worthy of a link
SEO: Off Page
Marketing Hub
• Blog Post
• Keywords
• Pain Points
• Educate/Entertain
• Comments
• Social Sharing
Blog
• Wordpress
• Subdomain
• 1/Week
• Be Consistent
• Team
• Chief Blogger
Blog
Blog Topics
Social Media
Social Media
Our Story
Resources
Inbound Marketing
• 75/25/1 Rule
• “Pull back the curtain”
• Day to day
• Engagement (Facebook As...)
• Northsocial
• 2-3/day
• Media is better
• Virality
• Schedule
• 75/25/1 Rule
• Curate Content
• What does our school find interesting?
• Branding
• Engagement
•Sprout Social
•Bufferapp.com
•3-4/day
• Isn’t Dead
• Social Signals
• Cross Promote
• Engagement
• Hangouts
• Google+ is Google
Google+
• #2
• Power of Video
• Smart phone
• Unpolished
• “Pull back the curtain”
YouTube
Experiment
Measure
Landing Pages
Lead Nurturing
Resources Our Story
Social Media
Inbound Marketing
Books
Blogs
