improving your website in 10 easy steps
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DIY: NO DEVELOPERS NEEDED
IMPROVING YOUR WEBSITE IN 10 EASY STEPS
IAN FARQUHAR
FILLING YOUR TOOL BOX
TIPS + TRICKS KNOWLEDGETASKS (yes, you will have homework)
GET YOUR HOUSE IN ORDER
DOMAIN1
2 HOST
Start with the fundamentals.This is your first piece of
homework.
Start with the fundamentals.This is your first piece of
homework.
3 ESSENTIAL LOGINS
3 CMS/FTP (admin portal to your website)
#1
WEBMASTER TOOLS
SIMPLE toADVANCEDSIMPLE toADVANCED
#2
Erro
r Log
Erro
r Log
TOP PICK:Uptime Monitoring - Problem Alert Tool
PAGE SPEED
EVERY SECOND COUNTS
40% of users abandon a website that takes more than 3 seconds to load.
FOR YOUR TOOL BOX:
tools.pingdom.com
#3
Source: gomez.com
Local mobile searches are projected to exceed desktop searches for the first time in 2015.
Do you look good on a phone, tablet and a 52 inch monitor?
PLATFORM TEST#1#4
FOR YOUR TOOL BOX:
responsinator.com
LOOK GOOD ACROSS ALL BROWSING PLATFORMS
Source: eMarketer
“A picture is worth a thousand words”
Although cheesy and cheap stock photos do not impact your ranking on Google, they may have a negative impact on your brand.
ORIGIONALITY IS KEY!
*Don't forget to name and add <alt> tags to each image and graphic.
PHOTOS#5
Death to the Stock Photo
Making the web more beautiful...
Free Monthly Photos
deathtothestockphoto.com
Making the web more beautiful...
Free Monthly Photos
deathtothestockphoto.com
CONTENT IS REIGNING KING: PROOF READ
Spelling, Grammar
Voice - choose one pronoun and stick with it
Write for your audience not Google
Keyword Stuffing – No No!
#6
“YOUR HOST IS NOT A BACKUP PLAN.”USE AN EXTENSION or FTP
BACKUP PLAN#7
CAN YOU RESTORE YOUR BACKUP ??
YES NO
YOU'RE IN GOOD SHAPE!
UH OH!TRY AGAIN.
#8 HOMEPAGE PLANNING
WHAT SHOULD I PUT ON MY HOMEPAGE?MOZ.COM
WHAT SHOULD I PUT ON MY HOMEPAGE?MOZ.COM
Your homepage gets the most traffic.
Spend some quality time fine-tuning the layout and information hierarchy.
UPDATE!
CMS + PLUGINS + OPERATING SYSTEM
#9
#1 Reason Why People Don't Update
THEY ARE SCARED!
Have Fun.#10
Don't be scared- ask for help
Improve your ordinary pages - make them memorable
Bring out your personalityContinue following the trends- responsive design, simplicity, etc.
“Thank you for your time”
“Thank you for your time”
IAN FARQUHAR
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