improving your website in 10 easy steps
DESCRIPTION
How is your business website? Is it drawing the traffic you'd hoped for, are visitors converting to clients and does it have the look and feel you'd really hoped for? You're site is either selling or unselling you 24 hours a day, 7 days a week, 365 days a year... Don't miss this opportunity to learn the skills you need to take your site to the next level! Join us for this one hour training on tasks, tools, and knowledge the average person can use to further develop their website on their own!TRANSCRIPT
DIY: NO DEVELOPERS NEEDED
IMPROVING YOUR WEBSITE IN 10 EASY STEPS
IAN FARQUHAR
FILLING YOUR TOOL BOX
TIPS + TRICKS KNOWLEDGETASKS (yes, you will have homework)
GET YOUR HOUSE IN ORDER
DOMAIN1
2 HOST
Start with the fundamentals.This is your first piece of
homework.
Start with the fundamentals.This is your first piece of
homework.
3 ESSENTIAL LOGINS
3 CMS/FTP (admin portal to your website)
#1
WEBMASTER TOOLS
SIMPLE toADVANCEDSIMPLE toADVANCED
#2
Erro
r Log
Erro
r Log
TOP PICK:Uptime Monitoring - Problem Alert Tool
PAGE SPEED
EVERY SECOND COUNTS
40% of users abandon a website that takes more than 3 seconds to load.
FOR YOUR TOOL BOX:
tools.pingdom.com
#3
Source: gomez.com
Local mobile searches are projected to exceed desktop searches for the first time in 2015.
Do you look good on a phone, tablet and a 52 inch monitor?
PLATFORM TEST#1#4
FOR YOUR TOOL BOX:
responsinator.com
LOOK GOOD ACROSS ALL BROWSING PLATFORMS
Source: eMarketer
“A picture is worth a thousand words”
Although cheesy and cheap stock photos do not impact your ranking on Google, they may have a negative impact on your brand.
ORIGIONALITY IS KEY!
*Don't forget to name and add <alt> tags to each image and graphic.
PHOTOS#5
Death to the Stock Photo
Making the web more beautiful...
Free Monthly Photos
deathtothestockphoto.com
Making the web more beautiful...
Free Monthly Photos
deathtothestockphoto.com
CONTENT IS REIGNING KING: PROOF READ
Spelling, Grammar
Voice - choose one pronoun and stick with it
Write for your audience not Google
Keyword Stuffing – No No!
#6
“YOUR HOST IS NOT A BACKUP PLAN.”USE AN EXTENSION or FTP
BACKUP PLAN#7
CAN YOU RESTORE YOUR BACKUP ??
YES NO
YOU'RE IN GOOD SHAPE!
UH OH!TRY AGAIN.
#8 HOMEPAGE PLANNING
WHAT SHOULD I PUT ON MY HOMEPAGE?MOZ.COM
WHAT SHOULD I PUT ON MY HOMEPAGE?MOZ.COM
Your homepage gets the most traffic.
Spend some quality time fine-tuning the layout and information hierarchy.
UPDATE!
CMS + PLUGINS + OPERATING SYSTEM
#9
#1 Reason Why People Don't Update
THEY ARE SCARED!
Have Fun.#10
Don't be scared- ask for help
Improve your ordinary pages - make them memorable
Bring out your personalityContinue following the trends- responsive design, simplicity, etc.
“Thank you for your time”
“Thank you for your time”
IAN FARQUHAR