improving the user retention of your app

Apps for the long run

Improving the user retention of your app

www.betaglide.com

App development needs

www.betaglide.com

An android user has more than 1,286,660 apps to choose from

www.betaglide.com

User retention is the key

www.betaglide.com

“65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied.”

Source: Gartner

So retention is important, but how do you improve it?

www.betaglide.com

C-A-R-S model for user retention

www.betaglide.com

www.betaglide.com

C A RS

Customize Analysis Reward Service

Customize

Create targeted, customized campaigns depending on what the user will be interested in

www.betaglide.com

Customize

Build Loyalty

• Keeping track of user behavior

• Done through various modes such as push notifications, in-app messaging and A/B testing.

These tools help with determining audience attributes and requirements.

www.betaglide.com

Analyze

Important to use analytics to continuously monitor your app performance and track crucial KPIs

www.betaglide.com

Analyze

Monitoring helps in identifying and solving real time issues such as which are different from testing conditions

Developer should identify leaks in the funnel and push immediate changes

Monitor the performance of your customization strategies as well

www.betaglide.com

Reward

Rewarding improves user retention and engagement, but satisfied users are more likely to recommend the app to their social circle.

www.betaglide.com

Reward

Customize the rewards based on the type of app and user base. Analytics is crucial to identify successful reward programs across different user segments

Frequently used methods –

• In-app notifications• Push notification • Mail• Social incentives

www.betaglide.com

Service

“Happy customers who get their issue resolved tell about 4 to 6 people about their experience.”

Source: White House Office of Consumer Affairs, Washington, DC

www.betaglide.com

Service

Listening to feedback and acting on mistakes is crucial towards building user loyalty

Tracking and resolving user complaints which include but are not restricted to social media and in-app feedback forms

Also collect feedback from users

www.betaglide.com

The magic formula

Remember:

App Success = Acquisition + Retention X Conversion

www.betaglide.com

http://blog.betaglide.com/

www.betaglide.com