improve your website user experience with eye tracking

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Jean-Louis D’HondtSacha Kocovski

“ Improve your website user experience with eye-tracking

”

Who are we ? Jean-Louis D’Hondt Sacha Kocovski

“We help you design efficient & enjoyable products or technologies by ensuring optimal user experiences”

Business psychologists (ULB) & highly trained ergonomists

Lately we helped clients like: Adecco, Arcelor, AXA, CPM, France Telecom, La Région Wallonne, La Redoute, FOREM, Media Markt, Monster.be, Solvay, Speos, THALES group, ULB

Why we are here ?

Designing a great website, software or product is not easy !

You have to :

Know your audience / target Uncover their real needs & expectations Understand how (& where) they want to use your product

Know the basic usability principles (guidance, error prevention, terminology, homogeneity, design, etc.)

Test early & test often, with real users

How ? Meet your end users Observe & ask specific questions Analyze how they work & benchmark with competitors Set clear goals (conversion)

Involve real users in the design phase (participative design) Start with a prototype Test quickly, early in the process Plan user tests sessions (2) before it’s too late Measure & improve

Eye-tracking (method) A specific user test configuration (not the only method!)

Pro’s : – Automated objective data (time, clicks, eye-fixations, etc.)– Visualize in real time what the user is looking at– Generates “sexy” visual outputs (eye-gaze, heat maps & graphs)

Con’s– Require a (costly) eye-tracker– Test configuration may take more time– Impossible to do remote testing

Eye-tracking (method) Unobtrusive testing IR to track eye movement Record eye fixations (numbers & length) to generate heat maps & gaze plots

Eye-tracking live case

Eye-tracking (gaze plot)

Eye-tracking (heat map & gaze opacity)

Thank you

Q & A

More info: www.egroup.be | info@egroup.be

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Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.

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