eye tracking technology
DESCRIPTION
Bob Granito - Eye-Tracking Technology - September 2011Bob GranitoPresidentInteractive Video Productions732-970-9446www.interactivevideo.comTRANSCRIPT
YOUR GLOBAL TECHNOLOGY PARTNER, ANYWHERE, ANYTIME
UPA NJ Chapter
Eye Tracking Overview
Eye Tracking
● Eye tracking- provides feedback on when, where and for how long a respondent looks at a particular stimulus
- ideal for testing websites, print media, store shelving, etc.- hardware can be desktop, freestanding or head mounted- Bio-sensory data capture can also be incorporated
Desktop Eye Tracking Glasses Free Standing
Eye Tracking Devices
Eye Tracking Technology
● Eye tracking advancements- plug and play
- non-intrusive - robust and reliable - works with glasses and contacts
Eye Tracking Technology
● Eye tracking applications
- any stimulus that can be displayed electronically
- utilized for stimuli in real world environments
- utilized for stimuli in virtual environments
Eye Tracking
● Eye tracking deliverables- AVI video recording with picture-in-picture video and eye
gaze overlay- data output which includes gaze plots, heat maps and AOIs
(areas of interest- some stimuli may not be applicable in certain applications
Eye Tracking Data
● Gaze Plot
Eye Tracking Data
● Heat Map
Eye Tracking Data
● AOI (area of interest)
Eye Tracking Data
● AOI (area of interest)
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Fixation Length AOI in seconds
All Recordings
AOIs – Areas of Interest
YOUR GLOBAL TECHNOLOGY PARTNER, ANYWHERE, ANYTIME
UPA NJ Chapter
Eye Tracking Overview