importance of digital marketing for ecommerce business
Post on 14-Apr-2017
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DIFFERENT PRODUCTS
REQUIRE DIFFERENT
KIND OF MARKETING!
WHAT ARE WE GOING
TO TALK ABOUT?
• Benefits of Digital Marketing
• Different Media Mix Of Digital Marketing
• Which one is right for you
• Few Suggestions before you start
Benefits of Digital Marketing vs Traditional Marketing
Level Playing Field
Any business can compete with any competitor regardless of size with a solid digital marketing strategy.
ReducedCost
Your business can develop its online marketing strategy for very little cost & can potentially replace costly ad channels.
Simple To Measure
Unlike traditional methods you can see in real time what is or is not working for your business online
Real Time Results
You don’t have to wait weeks for a boost to your business like you would have to waiting for a fax or form to be returned.
Benefits of Digital Marketing vs Traditional Marketing
Refinement Of Your Strategy
Basically anything that you capture in your customer journey can be reported on and honed for greater success
Brand Development
A well maintained website with quality content targeting can provide significant value and lead generation opportunities.
Far Greater Exposure
Greater Engagement
Business can be seen anywhere from one marketing campaign, cost to do this using traditional methods would be considerable.
You can encourage your prospects, clients and followers to take action, visit your website, read about your products, etc.
Different Media Mix Of Digital Marketing
Different Media Mix Of Digital Marketing
SEO & Content Marketing
Social Media Marketing
Search Engine Marketing
Email MarketingBetter visibility
in Google and other search
engines provide organic traffic to
websites.
Targeted towards user
who is searching for what the
company provides.
Focused on building brand
awareness, word of mouth
and driving engagements.
Lets you target your users for product sales,
repeated sales, up-sells and cross-sells.
Search Engine Optimization & Content Marketing
SEO & Content Marketing
Search Engine Optimization relates to optimizing the
website for Google, Bing and other search engines.
Hardly anybody visits second page, so it becomes really
important to optimize and rank for the top positions.
Coming to page 1 should be the goal.
Content Marketing is the most important tool for
optimizing the website for Search Engines.
Informative Content + Authentic Content + Nicely
Presented Content = Higher SEO
Search Engine Marketing
Search Engine Marketing
PPC is effective, no matter the type of business. The key
is to develop ads that will appear to consumers when
they are searching for buying air coolers.
Product listing and remarketing are highly effective for
getting new visitors on the site.
If the pay per click is targeted to correct market
segments in the right manner, higher return on
investment can be expected.
PPC -> New Leads -> Higher Profits
Social Media Marketing
Social Media Marketing
Facebook, Twitter, LinkedIn, Quora, Pinterest, Instagram-
So many social media networks for all different types of
users.
For creating brand awareness and building credibility,
Social media is the tool.
Social signals generated from social media optimization
impacts the SEO too.
Word of mouth marketing is still the best marketing & in
this digital age, social media= word of mouth marketing.
Email Marketing
Email Marketing
Email marketing solves all the inherent problems of non-
targeted marketing.
With each email sent, consumers are exposed to your
business and your brand.
Perhaps the most appealing advantage of email
marketing is the return on investment.
Thankyou email, we miss you email, abandoned cart
email etc. are the feel good email campaigns which work
wonders for ecommerce businesses.
And The Study Shows That…
Before You Start… Choose The Right One!
Start with your website goals and how to create value for your customers.
Research your online marketplace to define the most appropriate marketing mix for your digital strategy.
Integrate web analytics, online and offline conversion tracking and optimization so that campaign performance can be tracked and optimized.
Implement the tactics that fit your goals best. Be flexible. Be agile!
Tell Your Stories The Right Way!
Because Speed Is The Need Of The Hour
You know you're going fast enough if there's a low-level discomfort, people feeling stretched. But if you're going too fast, you'll see it on their faces, and that's important to spot too.
What You Have Always Wondered?
Time For Some Questions And Their Answers!
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