DIFFERENT PRODUCTS

REQUIRE DIFFERENT

KIND OF MARKETING!

WHAT ARE WE GOING

TO TALK ABOUT?

• Benefits of Digital Marketing

• Different Media Mix Of Digital Marketing

• Which one is right for you

• Few Suggestions before you start

Benefits of Digital Marketing vs Traditional Marketing

Level Playing Field

Any business can compete with any competitor regardless of size with a solid digital marketing strategy.

ReducedCost

Your business can develop its online marketing strategy for very little cost & can potentially replace costly ad channels.

Simple To Measure

Unlike traditional methods you can see in real time what is or is not working for your business online

Real Time Results

You don’t have to wait weeks for a boost to your business like you would have to waiting for a fax or form to be returned.

Benefits of Digital Marketing vs Traditional Marketing

Refinement Of Your Strategy

Basically anything that you capture in your customer journey can be reported on and honed for greater success

Brand Development

A well maintained website with quality content targeting can provide significant value and lead generation opportunities.

Far Greater Exposure

Greater Engagement

Business can be seen anywhere from one marketing campaign, cost to do this using traditional methods would be considerable.

You can encourage your prospects, clients and followers to take action, visit your website, read about your products, etc.

Different Media Mix Of Digital Marketing

Different Media Mix Of Digital Marketing

SEO & Content Marketing

Social Media Marketing

Search Engine Marketing

Email MarketingBetter visibility

in Google and other search

engines provide organic traffic to

websites.

Targeted towards user

who is searching for what the

company provides.

Focused on building brand

awareness, word of mouth

and driving engagements.

Lets you target your users for product sales,

repeated sales, up-sells and cross-sells.

Search Engine Optimization & Content Marketing

SEO & Content Marketing

Search Engine Optimization relates to optimizing the

website for Google, Bing and other search engines.

Hardly anybody visits second page, so it becomes really

important to optimize and rank for the top positions.

Coming to page 1 should be the goal.

Content Marketing is the most important tool for

optimizing the website for Search Engines.

Informative Content + Authentic Content + Nicely

Presented Content = Higher SEO

Search Engine Marketing

Search Engine Marketing

PPC is effective, no matter the type of business. The key

is to develop ads that will appear to consumers when

they are searching for buying air coolers.

Product listing and remarketing are highly effective for

getting new visitors on the site.

If the pay per click is targeted to correct market

segments in the right manner, higher return on

investment can be expected.

PPC -> New Leads -> Higher Profits

Social Media Marketing

Social Media Marketing

Facebook, Twitter, LinkedIn, Quora, Pinterest, Instagram-

So many social media networks for all different types of

users.

For creating brand awareness and building credibility,

Social media is the tool.

Social signals generated from social media optimization

impacts the SEO too.

Word of mouth marketing is still the best marketing & in

this digital age, social media= word of mouth marketing.

Email Marketing

Email Marketing

Email marketing solves all the inherent problems of non-

targeted marketing.

With each email sent, consumers are exposed to your

business and your brand.

Perhaps the most appealing advantage of email

marketing is the return on investment.

Thankyou email, we miss you email, abandoned cart

email etc. are the feel good email campaigns which work

wonders for ecommerce businesses.

And The Study Shows That…

Before You Start… Choose The Right One!

Start with your website goals and how to create value for your customers.

Research your online marketplace to define the most appropriate marketing mix for your digital strategy.

Integrate web analytics, online and offline conversion tracking and optimization so that campaign performance can be tracked and optimized.

Implement the tactics that fit your goals best. Be flexible. Be agile!

Tell Your Stories The Right Way!

Because Speed Is The Need Of The Hour

You know you're going fast enough if there's a low-level discomfort, people feeling stretched. But if you're going too fast, you'll see it on their faces, and that's important to spot too.

What You Have Always Wondered?

Time For Some Questions And Their Answers!