impact of emerging technology on institutional investing - financeconnect hong kong
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Ben Russell Sr. Insights Analyst LinkedIn
Impact of Emerging Technology on Institutional Investing
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Are digital and social resources gaining traction among institutional investors?
Kevin works as a senior investment advisor for a mid-market hedge fund in Hong Kong. He has been in the institutional investment field for over 8 years.
Kevin has been promoted 4 times and is now responsible for the investment decisions for one of his firm’s largest portfolios.
Kevin is an avid social media user
49%
51%
82%
84%
95%
Niche Publications/ Sites
Blogs/ Discussion Forums
News Sites
Company's Websites or Blogs
Social Media Sources
Digital sources used for obtaining finance-related information
He actively uses social to become a better informed advisor
Learn about investment products/ services
Research asset management firms
Read timely news or market/ industry updates
Research specific industries
Seek opinions or commentary on markets/ events
55%
43%
43%
41%
41%
Top purposes cited for using social media
He trusts the social channel he uses, and
practically applies what is learnt
Conduct further research on an industry issue or topic
47%
Change their perspective on an industry issue or topic
55%
Share the information with decision makers at their
company
47%
Choose to work with a particular company or client
39%
Start a discussion with my investment consultant
49%
Make an investment recommendation or decision
39%
You’re more likely to influence and engage
Kevin on LinkedIn
Institutional Investors are
more likely to use LinkedIn over Twitter or Facebook when seeking
subject matter education
3X
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Be ‘always on’ and deliver a steady stream of valuable information
Tailor your content to maximise engagement with your audience
Develop a content calendar and plan what you want to say
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