immersive journalism using volumetric vr and ar · 2017. 4. 3. · sxsw . data capture -...

IMMERSIVE JOURNALISM USING VOLUMETRIC VR AND AR

TERMINOLOGY / JARGON

IMMERSIVE JOURNALISM

volumetric / room scale / walk around

presence / empathy

spatial narrative

WWW.EMBLEMATICGROUP.COM

COMBINING VISUAL, AUDITORY AND

PHYSICAL STIMULI TO MAKE THE VIEWER

FEEL PRESENT INSIDE A STORY

IMMERSIVE JOURNALISM WWW.EMBLEMATICGROUP.COM

IMMERSIVE JOURNALISM

USING THREE-DIMENSIONAL SPACE TO

REIMAGINE NEWS (AND ENTERTAINMENT,

AND BRANDED CONTENT)

IMMERSIVE JOURNALISM WWW.EMBLEMATICGROUP.COM

OR…

WWW.EMBLEMATICGROUP.COM IMMERSIVE JOURNALISM

PREHISTORY: 2009

WHY NOW IS THE TIME

WWW.EMBLEMATICGROUP.COM

new hardware

new means of data capture

new platforms

IMMERSIVE JOURNALISM

WWW.EMBLEMATICGROUP.COM

125 million active users

65 million active users

1.65 billion active users

IMMERSIVE JOURNALISM

DATA CAPTURE - PHOTOGRAMMETRY

WWW.EMBLEMATICGROUP.COM IMMERSIVE JOURNALISM

photo-real

volumetric

slr camera

WWW.EMBLEMATICGROUP.COM IMMERSIVE JOURNALISM

DATA CAPTURE - VIDEOGRAMMETRY WWW.EMBLEMATICGROUP.COM

WHAT NEXT?

cheaper, lighter headsets

interactivity / agency

user-generated 3D

social / shared experience

WWW.EMBLEMATICGROUP.COM IMMERSIVE JOURNALISM

WHY?

WWW.EMBLEMATICGROUP.COM IMMERSIVE JOURNALISM

emotional impact

– presence / empathy

efficiency

– more information / more intuitive

WWW.EMBLEMATICGROUP.COM IMMERSIVE JOURNALISM

WHAT NEXT?

CAPTURING TECHNOLOGIES

cheaper, lighter headsets

interactivity / agency

user-generated 3D

social / shared experience

- PHYSICAL 'WALK-AROUND' EXPERIENCE

- GREATER SENSE OF IMMERSION

- MORE POTENTIAL FOR INTERACTION

BEYOND 360: VOLUMETRIC VIRTUAL REALITY

IMMERSIVE JOURNALISM

EMBLEMATIC GROUP IMMERSIVE

JOURNALISM

goals ‘you are there’ – presence/empathy

formats360° vs. volumetric

techniques data capture

issues ethics

WHY? [EMOTIONAL]

CAPTURING TECHNOLOGIES

simulating locations off-limits to film crews

spatial narratives - dimensions key to understanding story

scenarios where interaction increases impact

recreating past events where no extant footage

NEW MEANS OF DATA CAPTURE

EMBLEMATIC GROUP IMMERSIVE

JOURNALISM

photogrammetry

volumetric video capture

no special hardware – SLR camera

CAPTURING TECHNOLOGIES

PHOTOGRAMMETRY

KEY (OVERUSED) CONCEPTS

KEY CONCEPTS INTRODUCTION

Empathy Presence Embodiment

CAPTURING TECHNOLOGIES

VIDEOGRAMMETRY

- PHYSICAL 'WALK-AROUND' EXPERIENCE

- GREATER SENSE OF IMMERSION

- MORE POTENTIAL FOR INTERACTION

BEYOND 360: VOLUMETRIC VIRTUAL REALITY

- PHYSICAL 'WALK-AROUND' EXPERIENCE

- GREATER SENSE OF IMMERSION

- MORE POTENTIAL FOR INTERACTION

BEYOND 360: VOLUMETRIC VIRTUAL REALITY

1. USING SOME COMBINATION OF VISUAL,

AUDITORY, AND HAPTIC STIMULI TO ‘TRICK’

THE VIEWER INTO FEELING THEY ARE

SOMEPLACE ELSE

IMMERSIVE

JOURNALISM

EMBLEMATIC GROUP

WHAT IS PRESENCE?

TAPPING THE POTENTIAL OF EMERGING

TECHNOLOGIES TO TELL IMPORTANT

STORIES IN POWERFUL NEW WAYS

IMMERSIVE

JOURNALISM

EMBLEMATIC GROUP

WHAT IS IMMERSIVE JOURNALISM?

+ 1 4 0 7 9 0 2 1 4 0 4

E M B L E M A T I C G R O U P . C O M

1 9 4 7 E U C L I D S T R E E T ,

S A N T A M O N I C A , C A 9 0 4 0 4

IMMERSIVE JOURNALISM USING VIRTUAL AND

AUGMENTED REALITY

USING A COMBINATION OF VISUAL,

AUDITORY AND HAPTIC STIMULI TO MAKE

THE VIEWER FEEL AS THOUGH THEY ARE

PRESENT INSIDE THE STORY

IMMERSIVE

JOURNALISM

EMBLEMATIC GROUP

WHAT IS IMMERSIVE JOURNALISM?

USING DEPTH AND VOLUME TO TELL

STORIES WITH GREATER EMOTIONAL

IMPACT AND A HIGHER DEGREE OF

EFFICIENCY

IMMERSIVE

JOURNALISM

WWW.EMBLEMATICGROUP.COM

WHAT IS IMMERSIVE JOURNALISM?

SELECTED PROJECTS 2012 – 2017

EXPERIENCES FROM US

WEF Davos

Project Syria

Use of Force Tribeca

Kiya Sundance

After Solitary

SXSW

DATA CAPTURE - VIDEOGRAMMETRY

EMBLEMATIC GROUP IMMERSIVE

JOURNALISM

3D video quality

portable stages soon

compatible with Unity

WWW.EMBLEMATICGROUP.COM IMMERSIVE

JOURNALISM

PREHISTORY: 2009

WHY?

CAPTURING TECHNOLOGIES

scenarios where interaction increases impact

presence / impact / empathy

spatial narratives – the power of depth

1.65 billion active users

125 million active users

65 million active users