immersive journalism using volumetric vr and ar · 2017. 4. 3. · sxsw . data capture -...
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IMMERSIVE JOURNALISM USING VOLUMETRIC VR AND AR
TERMINOLOGY / JARGON
IMMERSIVE JOURNALISM
volumetric / room scale / walk around
presence / empathy
spatial narrative
WWW.EMBLEMATICGROUP.COM
COMBINING VISUAL, AUDITORY AND
PHYSICAL STIMULI TO MAKE THE VIEWER
FEEL PRESENT INSIDE A STORY
IMMERSIVE JOURNALISM WWW.EMBLEMATICGROUP.COM
IMMERSIVE JOURNALISM
USING THREE-DIMENSIONAL SPACE TO
REIMAGINE NEWS (AND ENTERTAINMENT,
AND BRANDED CONTENT)
IMMERSIVE JOURNALISM WWW.EMBLEMATICGROUP.COM
OR…
WWW.EMBLEMATICGROUP.COM IMMERSIVE JOURNALISM
PREHISTORY: 2009
WHY NOW IS THE TIME
WWW.EMBLEMATICGROUP.COM
new hardware
new means of data capture
new platforms
IMMERSIVE JOURNALISM
WWW.EMBLEMATICGROUP.COM
125 million active users
65 million active users
1.65 billion active users
IMMERSIVE JOURNALISM
DATA CAPTURE - PHOTOGRAMMETRY
WWW.EMBLEMATICGROUP.COM IMMERSIVE JOURNALISM
photo-real
volumetric
slr camera
WWW.EMBLEMATICGROUP.COM IMMERSIVE JOURNALISM
DATA CAPTURE - VIDEOGRAMMETRY WWW.EMBLEMATICGROUP.COM
WHAT NEXT?
cheaper, lighter headsets
interactivity / agency
user-generated 3D
social / shared experience
WWW.EMBLEMATICGROUP.COM IMMERSIVE JOURNALISM
WHY?
WWW.EMBLEMATICGROUP.COM IMMERSIVE JOURNALISM
emotional impact
– presence / empathy
efficiency
– more information / more intuitive
WWW.EMBLEMATICGROUP.COM IMMERSIVE JOURNALISM
WHAT NEXT?
CAPTURING TECHNOLOGIES
cheaper, lighter headsets
interactivity / agency
user-generated 3D
social / shared experience
- PHYSICAL 'WALK-AROUND' EXPERIENCE
- GREATER SENSE OF IMMERSION
- MORE POTENTIAL FOR INTERACTION
BEYOND 360: VOLUMETRIC VIRTUAL REALITY
IMMERSIVE JOURNALISM
EMBLEMATIC GROUP IMMERSIVE
JOURNALISM
goals ‘you are there’ – presence/empathy
formats360° vs. volumetric
techniques data capture
issues ethics
WHY? [EMOTIONAL]
CAPTURING TECHNOLOGIES
simulating locations off-limits to film crews
spatial narratives - dimensions key to understanding story
scenarios where interaction increases impact
recreating past events where no extant footage
NEW MEANS OF DATA CAPTURE
EMBLEMATIC GROUP IMMERSIVE
JOURNALISM
photogrammetry
volumetric video capture
no special hardware – SLR camera
CAPTURING TECHNOLOGIES
PHOTOGRAMMETRY
KEY (OVERUSED) CONCEPTS
KEY CONCEPTS INTRODUCTION
Empathy Presence Embodiment
CAPTURING TECHNOLOGIES
VIDEOGRAMMETRY
- PHYSICAL 'WALK-AROUND' EXPERIENCE
- GREATER SENSE OF IMMERSION
- MORE POTENTIAL FOR INTERACTION
BEYOND 360: VOLUMETRIC VIRTUAL REALITY
- PHYSICAL 'WALK-AROUND' EXPERIENCE
- GREATER SENSE OF IMMERSION
- MORE POTENTIAL FOR INTERACTION
BEYOND 360: VOLUMETRIC VIRTUAL REALITY
1. USING SOME COMBINATION OF VISUAL,
AUDITORY, AND HAPTIC STIMULI TO ‘TRICK’
THE VIEWER INTO FEELING THEY ARE
SOMEPLACE ELSE
IMMERSIVE
JOURNALISM
EMBLEMATIC GROUP
WHAT IS PRESENCE?
TAPPING THE POTENTIAL OF EMERGING
TECHNOLOGIES TO TELL IMPORTANT
STORIES IN POWERFUL NEW WAYS
IMMERSIVE
JOURNALISM
EMBLEMATIC GROUP
WHAT IS IMMERSIVE JOURNALISM?
+ 1 4 0 7 9 0 2 1 4 0 4
E M B L E M A T I C G R O U P . C O M
1 9 4 7 E U C L I D S T R E E T ,
S A N T A M O N I C A , C A 9 0 4 0 4
IMMERSIVE JOURNALISM USING VIRTUAL AND
AUGMENTED REALITY
USING A COMBINATION OF VISUAL,
AUDITORY AND HAPTIC STIMULI TO MAKE
THE VIEWER FEEL AS THOUGH THEY ARE
PRESENT INSIDE THE STORY
IMMERSIVE
JOURNALISM
EMBLEMATIC GROUP
WHAT IS IMMERSIVE JOURNALISM?
USING DEPTH AND VOLUME TO TELL
STORIES WITH GREATER EMOTIONAL
IMPACT AND A HIGHER DEGREE OF
EFFICIENCY
IMMERSIVE
JOURNALISM
WWW.EMBLEMATICGROUP.COM
WHAT IS IMMERSIVE JOURNALISM?
SELECTED PROJECTS 2012 – 2017
EXPERIENCES FROM US
WEF Davos
Project Syria
Use of Force Tribeca
Kiya Sundance
After Solitary
SXSW
DATA CAPTURE - VIDEOGRAMMETRY
EMBLEMATIC GROUP IMMERSIVE
JOURNALISM
3D video quality
portable stages soon
compatible with Unity
WWW.EMBLEMATICGROUP.COM IMMERSIVE
JOURNALISM
PREHISTORY: 2009
WHY?
CAPTURING TECHNOLOGIES
scenarios where interaction increases impact
presence / impact / empathy
spatial narratives – the power of depth
1.65 billion active users
125 million active users
65 million active users