imex power of 10 presentation - imex america - las vegas - october 9th - 11th 2012
Post on 14-Sep-2014
1.049 Views
Preview:
DESCRIPTION
TRANSCRIPT
Imex America - Las Vegas
October 9th – 11th 2012
Rohit Talwar CEO - Fast Future Research
www.fastfuture.com rohit@fastfuture.com Twitter @fastfuture
Contents
• Presentation p. 3
• About Fast Future p. 47
• Image Sources p. 56
The Power of 10 Study
• Commemorate 10th anniversary of IMEX in Frankfurt
• Explore the future of the global industry over the next decade
• Identify key developments over the last ten years
• Interviews with over 100 industry leaders and future thinkers
• Desk research
• Student essay competition
• Global survey - 765 respondents, 68 countries, six continents
• Sponsors - the Imex Group, Fast Future Research, the
German Convention Bureau (GCB), Messe Frankfurt, CPO
Hanser and the Frankfurt Tourist Office.
Which region are you based in?
3%
10%
5%
51%
2%
27%
3%
0% 10% 20% 30% 40% 50% 60%
Africa
Asia
Australasia
Europe
Middle East
North America
South America
What's your country of residence?
22%
12%
9%
5% 5%
0%
5%
10%
15%
20%
25%
USA UK Germany Australia India
What key developments have had the greatest impact in
shaping the meetings industry globally over the last decade?
Global Financial Crisis (GFC)
and economic uncertainty 2007-12
The internet – changing
buyer-supplier relationships
Rising delegate expectations –
use of time, quality, content, ROI
The internet – transforming pre-
and post-event engagement
The World in 2022
What external trends and developments could have the
greatest impact on the sector globally over the next decade?
Shorter / faster
business cycles
Improved quality and cost of technology
alternatives to live meetings
Global economic
uncertainty / instability
Growing Asian political / economic influence
‘Future Proofed’ Organisations
Work on 3 Horizons in Parallel
4-10+ Years
Creating
the Future
1-3 Years
Drive for
Growth
1-12 Months
Operational
Excellence
Choosing a Future
Capability
and Technology
Markets
and Models
Mindset
and
Behaviours
To reduce vulnerability to economic cycles, the industry must
demonstrate tangible return on investment for event owners,
delegates, sponsors, exhibitors and other key stakeholders
670 respondents 0%
10%
20%
30%
40%
50%
60%
Strongly Agree
Agree Slightly Agree
Slightly Disagree
Disagree Strongly Disagree
The biggest challenge for the business events sector over the next
decade is proving it is a vital contributor to economic development
and the knowledge economy and not just a branch of tourism
533 respondents 0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Strongly Agree
Agree Slightly Agree
Slightly Disagree
Disagree Strongly Disagree
Event Revenues – What key revenue generation tactics will
be used by associations and commercial event owners?
Learning from sectors like
sport on attracting
sponsors and exhibitors
The event as a year
round revenue generation
platform
Premium pricing options within an even
Cost Control – What key tactics will event owners
adopt to reduce financial risks?
Closing unprofitable
meetings
Running shorter events
Co-location of events to share cost Risk and reward sharing
The key strategic challenge for associations and commercial event
owners over the next decade is to turn their events into platforms
for year round engagement and revenue generation
423 respondents 0%
10%
20%
30%
40%
50%
Strongly Agree
Agree Slightly Agree
Slightly Disagree
Disagree Strongly Disagree
76% ROI
59% Personalisation
51% Interactive Learning
Future Delegate
Expectations
Desired Future
Innovations
Design of the Learning
Experience
59% Build Delegate Insight
55% Deepen Dialogue
52% Tailored Speeches
Event Design
Priorities
48% Pre/Post-Engagement
48% 15-20 Min ‘TED’ Talks
41% Delegate Led Content
The Future Event Experience – Key Priorities of Survey Respondents
61% Cost Reduction
54% Quality & Novelty
43% Shorter Lead Times
Future Delegate Expectations – What key delegate needs and
expectations will drive event design over the next decade?
Personalization – enabling me to tailor the
experience to my needs and learning styles
Return on time investment – a more
tangible ROI, applicable insights and 'take aways'
Greater emphasis on interactive learning
experiences
Event Innovation – What innovations would you most like to
see in event design over the next 10 years?
More delegate-led content creation
Serious pre- and post-
event engagement
Growing use of ‘TED-style’
15-20 minute presentations
Events as a showcase for new
learning experiences
Cost reduction
Shortened planning and
execution cycles
Delegate expectations
for quality and novelty
Increased focus on learning
and interaction
Event Design – Over the next decade what priorities will
drive the event design process for event owners?
Event Learning - Over the next decade what key changes are
most likely in the design of the learning experience?
Investment in understanding
delegate needs and intentions
Encouraging deeper dialogue
Accommodating multiple learning styles Less general keynotes
Corporate Events – What will the key drivers be in the
design of corporate events over the next decade?
Experimentation with new formats to
accelerate learning, creativity and change
Use of events to build brand identity
and develop ‘sticky’ customer and
partner relationships
Multiple goals e.g. motivation,
education, external relationship
building and PR
Association Events – What will the key drivers be in the
design of association events over the next decade?
Event as a platform to bring
new ideas to members
Merger of events
Experimentation with
new pricing models Personalisation of the
delegate experience
Knowledge Management – What key tactics will be adopted to
maximise the value of knowledge exchange through events?
Knowledge portals to capture
generated content
Detailed briefing of speakers
Use of events to create new
knowledge networks Use of events to connect online and
offline knowledge communities
Technology - Which technology developments do you expect to
have the biggest impact on live events over the next decade?
Mobile apps to connect,
interact and share
knowledge
Free Wi-Fi Streaming video to remote audiences
Social Media – What are the key ways you expect social
media to be used in business events over the next decade?
Pre-event targeting, marketing,
communication Provide instant delegate
feedback on sessions
Use of social review sites to raise the
event profile and attract delegates
Encourage community engagement
before, during and after the event
In a decade, the most important roles for live events will be
the event designer, learning architect and digital strategist
404 respondents 0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Strongly Agree
Agree Slightly Agree
Slightly Disagree
Disagree Strongly Disagree
A decade from now, event owners, agencies and venues will be
differentiated by the quality of tools they provide for knowledge
capture, dissemination and measurement of learner outcomes
511 respondents 0%
10%
20%
30%
40%
50%
Strongly Agree
Agree Slightly Agree
Slightly Disagree
Disagree Strongly Disagree
Venues – What are the critical development priorities for
meeting venues over the next decade?
Stay up to date with new and
emerging technologies
Develop flexible service
offerings
Increase the flexibility of
meeting spaces
Identify new
markets e.g. emerging
industry sectors,
professions and
associations
Hotels – Over the next decade, what are the critical
priorities for hotels serving the meetings sector?
Increasing the flexibility of
meeting spaces and public
areas
Ensuring block room
booking prices are
competitive
Offer competitive technology
solutions
Developing new business
models
CVBs – What are the key priorities for convention
bureaus over the next decade?
Adopt a multi-channel
approach to promoting the
destination
Increase the quality and
range of support offered to
event owners and meeting
planners
Create tools and services to
assist delegates when
visiting the destination
Event Agencies – Over the next decade, what are the key priorities
for the agencies involved in different aspects of event delivery?
Provide strong proof of
return on investment
Launch innovative new
products and services
Aligning with the client’s
longer term strategy
Develop and retain top talent
What are the key priorities for those providing professional
support to the industry over the next decade?
Introduce challenging ideas
and approaches
Help the industry enhance
its entire ‘value chain’
Help the industry find
strategic solutions
Help professionalize
capability and practice
Industry Development – What do you see as the key priorities
for the development of the live business events industry as a
whole over the next decade?
Increase the level and quality of strategic
thinking and long term planning
Positioning the industry as an engine of
economic development
Professionalizing the industry Proving the long term and broader
economic impact of meetings
Associations – What are the critical priorities for meetings
industry associations at a national, regional and global level?
Position the industry as a key
enabler of the knowledge economy Drive up levels of quality and
professionalism across the industry
Scan future trends and developments Evolve from ‘platforms for information’
to ‘platforms for interaction’
The most successful meetings industry associations over the next
decade will be those that are highly effective in driving member
adoption of long term thinking, encouraging innovation and
introducing new business models
402 respondents 0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Strongly Agree
Agree Slightly Agree
Slightly Disagree
Disagree Strongly Disagree
Meetings Industry Scenarios
Management Focus
Pockets of
Hope
Opportunity
Fulfilled
Treadmill Comfort in
Chaos
Slow and
Incremental
Change Appetite
Long Term Strategic Development
Rapid and
Transformational
Short Term Operational Delivery
1. Evolving a Distinctive
Industry Persona
2. Establishing Universal
Economic Impact Models
3. Proving Relevance and Value
4. Thinking and Acting Strategically
5. Nurturing Agility and Flexibility
6. Personalizing and Deepening the
Learning Experience
7. Experimenting with Business
Models and Revenue Streams
8. Adopting Value Chain Thinking
9. Acquiring, Retaining and Developing
Talent and Embracing Diversity
10. Developing Tomorrow’s
Leaders and Managers
About Fast Future
Fast Future –
Core Services
• Live Events - Speeches, briefings and workshops for executive management and boards of governments, investment funds, development agencies , companies, airlines, airports, hotels, venues, CVB’s and associations
• Future Insights - Customised research on emerging trends, future scenarios, technologies and new markets
• Immersion - ‘Deep dives’ on future trends, market developments, emerging issues and technology advances
• Strategy - Development of strategies and business plans
• Innovation - Creation of business models and innovation plans
• Engagement - Consultancy and workshop facilitation
Fast Future • Research, consulting, speaking, leadership
• 5-20 year horizon - focus on ideas, developments, people,
trends and forces shaping the future
• Clients
– ING, ABN Amro, Laing O’Rourke
– Marks and Spencer
– Airports - Aeroports de Paris / Schiphol Group
– Vancouver Airport Services
– Industry Associations – ICCA, ASAE, PCMA, MPI
– Corporates - GE, Nokia, Pepsi, IBM, Intel, Orange,
O2, Siemens, Samsung, GSK, SAPE&Y, KPMG,
Amadeus, Sabre, Travelport, Travelex, ING,
Santander, Barclays, Citibank, DeutscheBank
– Governments - Dubai, Finland, Nigeria, Singapore,
UK, US
– Convention Bureaus – Seoul, Sydney, London, San
Francisco, Toronto, Abu Dhabi, Durban, Athens,
Slovenia, Copenhagen
– Convention Centres – Melbourne,
Adelaide, Qatar, QEIICC
– Hotels - Accor Group, Preferred,
– Intercontinental
– PCO’s - Congrex, Kenes
Our Services Bespoke research; Identification & Analysis of Future Trends, Drivers & Shocks
Accelerated Scenario Planning, Timelining & Future Mapping
Identification of Opportunities for Innovation and Strategic Investment Strategy Creation &
Development of Implementation Roadmaps
Design & Facilitation of Innovation, Incubation & Venturing Programmes
Expert Consultations & Futures Think Tanks
Personal Futuring for Leaders and Leadership Teams
Public Speaking, In-Company Briefings, Seminars and Workshops
Example Projects • Public and private client research e.g. :
– Reinventing the Airport Ecosystem
– Development of Market Scenarios, emerging trends and strategies for key clients
– Government and OECD Scenario Projects – e.g. Migration 2030, Future of Narcotics, Chemical Sector, Family 2030
– Scenarios for the global economy for 2030 and the implications for migration
– Designing Your Future (Published August 2008) – book written for the American Society of Association Executives & The
Center for Association Leadership
– Global Economies – e.g. The Future of China – the Path to 2020
– The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers
– Winning in India and China
– The Future of Human Resources
– Exploiting the Future Potential of Social Media in UK Small to Medium Enterprises
– Convention 2020 – the Future of Business Events
– Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events
– One Step Beyond – Future trends and challenges for the events industry
– Hotels 2020: Beyond Segmentation – Future Hotel Strategies
– The Future of Travel and Tourism in the Middle East – a Vision to 2020
– Future of Travel and Tourism Investment in Saudi Arabia
Hotels 2020 – Objectives
• Identify key drivers of change
for the globally branded hotel
sector over the next decade
• Examine the implications for:
Hotel strategy
Brand portfolio
Business models
Customer targeting
Innovation
• Global strategic foresight study to help the meetings industry prepare for
the decade ahead - Industry-wide sponsors
• Multiple outputs Nov 2009 – December 2011
• Current studies on future strategies for venues and destinations
Convention 2020
Rohit Talwar • Global futurist and founder of Fast Future Research.
• Award winning speaker on future insights and strategic innovation –
addressing leadership audiences in 40 countries on 5 continents
• Author of Designing Your Future
• Profiled by UK’s Independent Newspaper as one of the Top 10 Global
Future Thinkers
• Led futures research, scenario planning and strategic consultancy
projects for clients in telecommunications, technology,
pharmaceuticals, banking, travel and tourism, environment, food and
government sectors
• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De Beers, DHL,
EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM, ING, Intel, KPMG,
M&S, Nakheel, Nokia, Nomura, Novartis, OECD, Orange, Panasonic,
Pfizer, PwC, Samsung, Shell, Siemens, Symbian, Yell , numerous
international associations and governments agencies in the US, UK,
Finland, Dubai, Nigeria, Saudi Arabia and Singapore.
• To receive Fast Future’s newsletters please email
rohit@fastfuture.com
• 50 key trends
• 100 emerging trends
• 10 major patterns of change
• Key challenges and choices for
leaders
• Strategic decision making framework
• Scenarios for 2012
• Key futures tools and techniques
• Published August 2008
• Price £49.95 / €54.95/ $69.95
• Email invoice request to
rohit@fastfuture.com
Designing Your Future Key Trends, Challenges and Choices
Image Sources
Image Sources p.1
Page :
6. From left to right clockwise:
http://troyounce.blogspot.co.uk/2010/10/ben-bernanke-warns-of-looming-economic.html
http://aitechnologies.net/images/globe.jpg
http://employeesworld.com/wp-content/uploads/2011/08/happy_employees3.jpg
http://www.bloggersforhire.com/blog/2011/07/26/does-hiring-a-blogger-help-my-blogging-roi/
7. Inside out: clockwise:
http://img.timeinc.net/time/magazine/archive/covers/2009/1101091207_400.jpg
http://yogizendude.com/wp-content/uploads/2009/05/vertical_farm.jpg
http://blog.engglib2.upd.edu.ph/wp-content/uploads/2009/03/newsweek4.jpg
http://batonrouge.myhomecareblog.com/files/2011/07/active_seniors4.jpg
http://www.energyrefuge.com/blog/wp-content/uploads/solar_power.jpg
http://www.imperial-consultants.co.uk/files/biopharmaceuticals.jpg
http://www.nanotechnologyinvesting.us/images/nanotechnology-480.jpg
http://cdn.lightgalleries.net/4bd5ec0d18599/images/Cocoon_05-2.jpg
http://2.images.theweek.com/img/dir_0075/37604_article_main/researchers-have-found-that-
transcranial-direct-current-stimulation-can-more-than-double-the-rate.jpg?83
Image Sources p. 2
8.Clockwise:
http://freenj.blogspot.co.uk/2011/08/problem-for-democrats-is-that-policies.html
http://www.dawesav.com/home/video-conferencing/20697
http://www.referenceforbusiness.com/encyclopedia/Bre-Cap/Business-Cycles.html#b
http://siamnews.biz/news/12602-internet-usage-in-asia-more-than-750-million-users
9.From left to right:
http://www.kleinfelderinsurance.com/img/commercial_insurance.jpg
http://www.original-press-releases.com/2011/12/story-article-now-offering-free-article.html
http://www.kgwings.com/hawkeye/hawkeye05.jpg
10. http://www.wadefinancial.co.uk/wp-content/uploads/2010/06/5-Big-Questions.jpg
11. http://www.crandsustainability.telefonica.com/en/transparency_dialogue/skateholders.php
12. http://nextlogics.files.wordpress.com/2008/07/economic-inequality8.jpg
13 Left, right, bottom:
http://rt.com/business/news/shine-comes-off-sports-sponsorship-as-economic-downturn-bites/
http://smallbiztrends.com/2010/10/7-ways-keep-sales-rolling-in-small-business.
http://blog.premiumusb.com/2009/12/115-premium-price-guarantee/
Image Sources p.3
14. Clockwise:
http://3riversepiscopal.blogspot.co.uk/2012/01/orland-episcopal-church-to-close-feb-12.html
http://irishherault.files.wordpress.com/2009/05/decimal-clock.jpg?w=350&h=262
http://www.learntotradethemarket.com/forex-trading-strategies/risk-reward-forex-trading-the-holy-grail
15. http://tribune.com.pk/story/347422/revenue-collection-less-than-half-the-target-achieved/
17. Left, right, bottom:
http://leavinglaw.wordpress.com/2010/10/20/return-on-investment-part-2-does-your-work-pay-off/
http://androgeek.com/manage-social-network-google-android/
http://filetraffic.eu/s/interactive%20learning%20experience
18. Clockwise:
http://blog.matternow.com/2010/08/31/the-decade-in-online-engagement-in-less-than-60-seconds/
http://thomsinger.blogspot.co.uk/2012/04/ted-ization-of-meetings.html
http://andreanadrencheva.com/
http://allvirtual.me/category/virtual-events-2/
19. Clockwise:
http://www.lowbudgetprosper.com/tag/cost-reduction-strategy/
http://womenonthefence.com/2012/03/02/the-rat-wheel-and-7-signs-that-youre-caught-in-it-baby/
http://insiderprofiles.wispubs.com/article.aspx?iArticleId=5718
http://giveitsomesparkle.wordpress.com/2011/07/11/talk-to-me-getting-customer-interaction-learning-pool-style/
Image Sources p.4
20. Clockwise:
http://qorish.blogspot.co.uk/2010/11/different-ways-to-understand.html
http://a5.sphotos.ak.fbcdn.net/hphotos-ak-
snc6/188883_194059180634881_159040140803452_477934_3183211_n.jpg
http://www.school-portal.co.uk/GroupHomepage.asp?GroupId=1003001
http://www.instinctivemedia.com/speakers.html
21. Left, right, bottom:
http://www.avanderw.co.za/potential-fields-multiple-agents-multiple-goals/
http://blog.aveventsolutions.com/blog/news-and-tips/virtual-or-in-person-meeting-what-makes-sense-
when
http://msp.nutickets.com/brandbuilding
22. Clockwise:
http://mastersincommunication.org/wp-content/uploads/communication-skills.jpg
http://successfulworkplace.com/category/the-7-deadly-sins/
http://www.mergersolutions.com/merger_flash_link.jpg
http://venturebeat.com/2010/04/14/twitter-promoted-tweets/
Image Sources p.5
23. Clockwise:
http://www.enterprisebuilder.us/images/img1E.jpg
http://knowledgecats.org/images/template/MindMeld_Logo.png
http://network.aasrc.org/
http://www.cgvector.com/vector_banner_000153/
24. Top, bottom left, bottom right:
http://www.truste.com/blog/2012/03/02/mobile-app-privacy-policies-are-now-the-law/
http://www.broadband-expert.co.uk/blog/broadband-news/free-wifi-can-make-or-break-bookings/7716139
http://www.rgbnetworks.com/blog/wp-content/themes/bluemod/img/Mobile-Video2.jpg
25. Clockwise:
http://kloudsocial.com/what-is-it.php
http://www.e-marketingassociates.com/blog/social-media-reminds-us-again-think-before-you-tweet/twitter-feedback/
http://www.ciotekeventsandpr.com/community.html
http://www.born4digital.com/services/socialmedia/
26. http://www.topwebdesignworcester.co.uk/images/webdesigner.jpg
27. http://www.proenviro.com/UK/services/business_services/knowledge_management_systems.htm
Image Sources p.6
28. Clockwise:
http://www.technologyreview.com/communications/25081/
http://actioncoachmalcolmupton.com/defining-good-service/
http://www.efficient.ws/technopole-innovia-with-leigh-weigh-structure-and-high-efficiency/2010/08/31/
http://www.mundus-net.com/pricing.jpg
29. Clockwise:
http://www.exinteriordesign.com/flexible-spaces-arquitectura-renovated-bringing-more-life-into-an-old-
building/
http://www.caroleparkerballoons.co.uk/
http://ucspro.com/
http://www.socialedge.org/discussions/business-models
30. From left to right:
http://www.imabgroup.net/posts/2012/february/what-integrated-marketing-eric-overman.html
http://www.homeeddirectory.com/support_group
http://www.localwin.com/julie/business-assistance/
Image Sources p.7
31. Clockwise:
http://magictorch.com/?p=123
http://www.mirlabs.org/innovation.php
http://www.ab.ust.hk/hseo/sftywise/200803/page4.htm
http://robonwriting.com/2012/03/27/does-talent-exist/
32. Clockwise:
http://www.jigsaw-training.co.uk/jigsaw-training-customer-service-qualifications-curriculum-framework-
levels-2-3.html
http://quality-on.blogspot.co.uk/2011/02/continuous-improvement-is-ongoing.html
http://www.g2solutionscompany.com/faq/
33. Clockwise:
http://tularecountyaudubon.org/go_birding.html
http://www.piperreport.com/archives/Images/Medicare%20PFFS%20Plans.jpg
http://sadiyazaheer.wordpress.com/2012/02/08/pakistanis-are-so-unprofessional-when-compared-with-
british-people-2/
http://www.international.gc.ca/education/reports-rapports.aspx?lang=eng&view=d
Image Sources p.8
34. Clockwise:
http://collections.europarchive.org/tna/20100509080731/library.nhs.uk/knowledgemanagement/
http://effecta.com.au/services/accounting/
http://getentrepreneurial.com/archives/preferences-for-interaction/
http://www.wowbc.co.uk/showcontent.php?id=163
35. http://www.dailygalaxy.com/my_weblog/innovation/
37. http://artofourmind.files.wordpress.com/2008/12/personalities1.jpg
38. http://www.prlog.org/11339344-economic-impact-analysis-concludes-sctac-industries-contribute-14-billion-to-local-state-economy.html
39. http://www.strategicva.com/images/ice_b_iceerg.jpg
40. http://www.oytun.co.uk/wp-content/themes/mimbo2/images//innovation.jpg
41. http://3.bp.blogspot.com/-r6dzmh9CxC0/Tyg41CzSrzI/AAAAAAAASA0/DmXzEjtUYdE/s1600/flexibility.jpg
42. http://setbcprojects.edublogs.org/files/2012/01/21titlepic-1i9jsfs.jpg
43. http://www.subhub.com/custom/5ways/m3f85a9df.png
44. http://infolific.com/images/fun/metaphor-for-complexity.gif
45.http://www.estuary.co.uk/image/About%20Us/Equality%20and%20diversity/Equality%20and%20diversity.jpg
46. http://2.bp.blogspot.com/__mMx7lCefGY/SdtWKzFJ-6I/AAAAAAAAAN0/LUwVd6Bz3UY/s400/Nurturing+wallpaper.png
top related