im 10 secrets from sxsw

10 Secrets from South by

Southwest (SXSW)

Matthew C. Funk

Social Media Marketer

September 25, 2013

10 Secrets from South by Southwest (SXSW)

Matthew C. Funk

Social Media Marketer

September 25, 2013

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10. Google Glass

• Google is Experimenting

• “Augmented Reality”

• Unlikely to Succeed

• Likely to Proliferate

• The Next Cell Phone

• Search is Everywhere

9. Mobile Remains A Mess

• Google is Evasive

• Mobile Tech Uncertain

• Unlikely to Be Fixed Soon

• Likely to Be More Important

• More Mobile by the Moment

• Get Your Tech In Line with Mobile

8. Facebook-Google Search Wars

• Bing Battles Google

• Every Discussion

• Few Use It

• Graph Search is Waterloo

• Wait and See

• Again, Search is Key

7. Content Control is King

• Host What You Post

• “Second Screen”

• Don’t Rout Outside

• But Always Link Credit

• Brand Your Photos

• Bring Them To You

6. Mobile Social is Surging

• Conversation is Mobile

• Social is Conversation

• Reviews, Reaction

• Engagement, Comments

• Referrals, Searches

• Get Your Mobile Covered

5. Twitter is TV

• Twitter Marries TV

• More Sentiment Metrics

• Hashtags Are Brands

• Handles Are Identity

• Twitter Will Be Everywhere

• Tweet, tweet, tweet

4. The Key to Influencers is Culture

• Influencers Are Key

• It’s Dialogue, not Broadcast

• Keyed into Communities

• Service All the More Important

• Media Can Only Do So Much

• Influencer Affinity Tools

3. Crowd-source Your Ads

• Engagement is Essential

• FB Filters Are Coming

• Google Promises Updates

• Let Fans Speak For You

• Solidarity, not Swag

• END: Crowd-source

2. Google Wants Your Inventory

• Google Experimenting…

• With Listing Inventory

• Don’t Beat Em, Join Em

• RDFA

• Data Integrity Check

• END: Data, Plus Tags

1. Social Search Rules All

• Matt Cutts’ Announcement

• Good Ranking=Good Service

• Sentiment Affects Search

• Social Dictates Sentiment

• Rep Man=SERP Man

• The Social-Search Era Begins

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KPA Internet Marketing

Email: mfunk@kpaonline.com

Twitter: @m_c_funk

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