ilta presentation- social media networks & tools
Post on 15-Jul-2015
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Social Media Networks & Tools:Which Are Best for your Firm?
February 25, 2015Guy Alvarez, CEO
Good2bSocialwww.Good2bSocial.com
@guylaw1313
AGENDA Best practices social media:
The importance of content
The Big 4: -LinkedIn, Twitter, Facebook & Google+ Visual: YouTube, Instagram, Vine & Pinterest Medium
Social media management What is Social Media Management? Top tools for SM management
Social media monitoring What is Social Media Monitoring? Top Tools for SM monitoring
Content curation What is content curation? Why is it important? Tools for content curation
Social media advocacy (amplification) What is social media advocacy? Social media advocacy tools
Q&A
It all Starts and Ends with Content
• You cannot have a successful social media strategy without the right content
• What is the right content?– Client centric– Provides guidance or value– Non – promotional– Free of jargon– Easily consumable– Shareable– Personable
Developing a Content Marketing Plan
• Define your content marketing mission– Who?
– What?
– How will it help?
• Define and develop your target personas– What are the issues or problems they face?
– What inspires them?
– Where do they “hang out”?
– How can you gain their attention & trust?
• Conduct a content audit
• Develop an editorial calendar
Using Social Media to expand reach and engagement
Your site or blog
Google+
What is wrong with this picture?
oThe importance of your profile
oUse Groups to extend reach and develop relationships
oThe new publishing platform: Pros’s & Con’s
oThe art of writing tiny
oHashtags
oRe-Tweets, Mentions and Favorites
oTwitter Lists
oTwitter Cards
• Model is changing: Pay for Play• Good for lawyers not Law Firms• Good network to demonstrate culture: Recruiting• Must have visuals
Google+
• Second largest social network• Very important for SEO• Sophisticated and international members• Fewer lawyers and law firms• Communities are valuable• Google Hangouts
Why has Visual ContentBecome so Important?
1. Everyone’s a photographer. Taking photographs andvideos has never been easier or cheaper, due toexpanded ownership and use of smartphones, tablets, anddigital cameras. These devices contain free or low costapplications to enhance and/or modify content quickly,without any special training.
2. Photographs and videos can be shared with a broad socialmedia audience. With a few swipes, your photos are postedon social media. While Facebook is the largest photographrepository, there’s also Pinterest, Instagram, Vine, and Snapchat.
3. Visual content attracts attention. Humans process images60,000 times faster than text, which makes it morememorable than audio information. Therefore, when imagesare broken down into small, easy-to-consume content, theybreak through the information clutter.
*Source- Heidi Cohen & Marketo
The Benefits of Visual Content Marketing
• Attract a broader audience (reach)
• Build your firm’s brand (thought leadership)
• Drive revenue (new clients)
• Engage with:
– Existing Clients
– Prospects
– Press
– Talent (new associates & lateral hires)
– Employees
What is social media management?
• Manage multiple social media accounts from one place
• Schedule posts in advance• Great analytics and reporting• Many tools also allow you to do social media
monitoring
What is social media monitoring?
• Track engagement
• Discover influencers and trending topics
• Build relationships
• Competitive Intelligence
• Client service and PR
What is Content Curation?
“Content Curation is the practice of finding, organizing and sharing the best and most relevant content on a specific topic, rather than solely creating all content yourself.”
-Pawan Deshpande, CEO of Curata
THANK YOU!!
GUY ALVAREZ
guy@good2bsocial.com
(973) 903-5152
http://good2bsocial.com
@guylaw1313
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