LEO F. JAMORIN MASTER OF MANAGEMENT

UNIVERSITY OF THE PHILIPPINES VISAYAS

IBM Innovation Factory • It is a collection of software and services from IBM that is

designed to support the innovation process form an idea’s incubation through commercialization.

• It employs social networking and information discovery capabilities, including blogs, wikis, social tagging, surveys and pools.

• The goal is to accelerate innovation by enabling collaboration among employees, partners, and customers through online communities.

• Sprint Nextel is using the Innovation Factory to launch service trials that brings service providers closer to the subscribers and to spot market trends through early and direct subscriber interaction.

IBM Innovation Factory • IBM's decision to invite in outsiders and open up the

innovation process reflects one of the most intriguing concepts in corporate strategy today. Many major companies have concluded that succeeding in the 21st century requires teaming up with other companies—or even individual researchers—to create so-called innovation networks.

• If the benefits of collaborative innovation are easy to spot, so are the pitfalls. Think how hard it is to get people in a single corporation on the same page. Now multiply that by a factor of three or five. Who's in charge? Who owns the innovations?

IBM Innovation Factory • Experts say the secret to successful alliances is agreeing on

common goals and setting rules of engagement from the start. Then the partners should set up procedures for day-to-day interactions, including spelling out what can be discussed by people from different companies and what's strictly off limits.

• Mutual respect is also key to making these link-ups succeed. When IBM, AMD, Sony, and Toshiba worked together on a semiconductor breakthrough called low-k, metal gate, which makes it possible to place circuits closer together on a chip, each company brought a particular expertise.

Source:http://www.businessweek.com/innovate/content/aug2007/id20070830_258824.htm

WHY MANAGERS MUST UNDERSTAND NETWORKING AND COLLABORATION TOOLS

• To get closer to customers by allowing them to try new products, identify issues and make recommendation for improvement.

• To be able to access pertinent corporate data and critical messages, regardless of the time of day and where they are.

• To hold virtual meetings and deliver training to employees, business partners, shareholders and customers around the world.

• Collaboration tools help virtual teams stay connected and work collaboratively and productively.

COLLABORATION TOOLS • Bulletin Boards • Blogs • Calendaring • Desktop Sharing • Instant Messaging • Podcasts • RSS Feeds • Shared workspaces • Web conferencing • Wikis

BULLETIN BOARDS • Support threaded discussions among employees,

customers and business partners. • Capture comments, issues and suggestions. • Allow users to leave messages or read public messages that

provide information or announce upcoming ideas.

BLOG • Website in which contributors provide ongoing commentary

on a particular subject. • Personal online diary or to address current issues and local

news. • Provide informal updates on products and projects • Capture customer opinions and feedbacks • Organizations use corporate blogs for branding, marketing

or public relations purposes. • A growing number of organizations allow employees to

create their own personal blogs.

BLOG

CALENDARING • Software allows people to capture and record scheduled

meetings and events. • It enables the user to check the electronic calendar of team

members for open time slots and notify or remind meeting and event participants by e-mail.

DESKTOP SHARING • Provide technical support and produce demos for customers • Support virtual meetings among employees and business

partners. • Includes a number of technologies and products that allow

remote access and remote collaboration on a person’s computer.

• Remote log-in allows users to connect to their office computer while they are away from the office.

INSTANT MESSAGING (IM) • Offers real time, informal communications based on the

often rapid exchange of typed messages. • Less formal than e-mail • Allow users to set online status or away message • Less intrusive than phone calls. • Accepted communication tool in nearly 90% of the

organization.

PODCAST • Digital media file distributed over the internet using

syndication feeds for playback on portable media players and personal computers.

• Podcasting is the method by which a podcast is syndicated. • Podcasting is based on a subscription model and uses

automatic feeding (RSS) or Atom to deliver files to audiences.

REALLY SIMPLE SYNDICATION (RSS)

• Family of data formats that help people automatically receive feeds anytime there are new postings to their favorite blog sites, updates in the news, headlines or new information posted at specified websites.

• RSS reader is a software that reads RSS content. • RSS feeds can be used to increase revenue flow by helping

companies develop strong relationships with consumers and brand loyalty.

SHARED WORKSPACES • An area hosted by a Web server in which project members

and colleagues can share documents, models, photos and other forms of communication to keep each other current on status of projects or topics of common interest.

WEB CONFERENCING • Provide presentations and training to employees, customers

and business partners. • Possible either a downloaded application or a web based

application that require attendees to enter an online address to join the conference.

• Webcast is a presentation of information in one direction only.

• Webinar direction of the presentation is primarily one way from the presenter to the audience. It can also be interactive between the presenter and audience.

WEB CONFERENCING

WIKI • Collaborative website that allow users to create and edit

web page content freely using any web server. • It supports hyperlinks and has a simple text syntax for

creating new pages and cross-links between internal pages. • Motorola, Nokia, IBM, Microsoft, Sun Microsystem, Cardill

Council (England) are just some companies utilizing wiki either internal or external.