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DIGITAL TOOLSBY HUBERTKRATIROFF
2018 January / Februaryhubert@kratiroff.com
@kratiroff
CRÉATION
2018 January / Februaryhubert@kratiroff.com
@kratiroff
For more :CMD+OPT+i
resize RWDresponsivewebdesign
Responsive Design
Responsive Design
GOOGLE AMP
SSH acces to a server Secure Shell
ssh root@213.32.89.6 password*
Terminal on macOS
CMD (command prompt) on Windows
CD .. ls CD (rep) vi (text edit 1976.htm)
CD .. CD ls vi (text edit 1976)
éditeur de texte
IP adresse FTP connexion by FileZilla WordPress installation Other CMS installation
DNS ZONE
html5up.net
zerotheme.com freehtml5.co html5webtemplates.co.uk pixelarity.com
HTML TEMPLATE
MiniSite
https://drivethefuture.groupe.renault.com/
Landing Pages vs.
Home Page
*.htmlvs.
index.html
1 action / 1 Landing page CTA A/B testConversion : 50%TAG
20 CTA Call to ActionAPPLY NOWBOOK NOWBUY TICKETSDOWNLOADGET NOWINSTALL NOWLISTENMOREOPEN APPORDER NOW
PLAYREADSHOP NOWSHOWSHOWTIMESSIGN UPUSE APPVIEWWATCHWATCH EPISODE
subdomain
abc.website.com
alltop.com gouv.fr
Directory
website.com/xyz = website.com/xyz/ = website.com/xyz/index.html
QRCODE
2018 January / Februaryhubert@kratiroff.com
@kratiroff
Link analogique/physique
digital
QrCode
1UNITAG
pour encoderavec action
2UNITAG
pour lire sur mobile
URL shortener
SEARCHON/OFF PAGE
2018 January / Februaryhubert@kratiroff.com
@kratiroff
alt
formula:
alt=‘’keyword‘’
alt is
alternate texte for image, video, link…
SEO
Search tips
filetype:pdf site:www.abc.xyz
SEO ASO SMO
Inbound tools by excellence
Ecosystem search : Luma Partners
SEOSSL https ResponsiveGoogle AMP : Accelerated Mobile Pages
RWD
GOOGLE AMPGOOGLE
AMP
backlink : MOZ
Backlink : majestic
Robots.txt Sitemap.xml
Page Rank
Facebook Timeline EdgeRank
If you don’t have an APP,
You don’t exist
HK
mobile first à mobile ONLY
Emailing
ESP : email service provider
MailChimp
https://mailchimp.com/
Survey
NPS: net promoter score
MonkeySurvey
https://fr.surveymonkey.com/
CHATBOT&
LIVECHAT
ChatBot
FaceBook Page
Messenger
dashboard.chatfuel.com/#/bots
Prototyping
FluidUI.com
InVision + Sketch
Logo Creation
Photoshop clone OR freelogoservices.com (screen shot) designmantic.com (screen shot)
Pixlr.com
Find the best icone for your UI:
thenounproject.com iconfinder.com
Icone
Canva.com Social Media Post Infographic
Moke up (devices) placeit.net
Alternative: infogr.am
Marketing material
Invisionapp.com
www.fluidui.com
Alternative: proto.io
Prototype
- gifcreator.me - gifmaker.me
4 to 10 images Same size in pixel
Animated GIF
ESP security ESP stats
MailChimp.com
ESP
SurveyMonkey.comSurvey
NPS Net Promoter Score
NPS (Net Promoter Score) développé par Fred Reichfeld (Bain & Co)
2003 Harvard Business Review
Ce qu’il faut retenir / Key takeaway
1/ Calcul : (9+10) – (0 à 6) (sans 7 et 8)
2/ Question décalée : conseillerez-vous ?
3/ Fréquence : trimestrielle
TAXINOMY
2010
Demo Xmind
Alternative: mindmeisterMindMap
VerticalVideo
Prompter Duo
30 seconds
You talk to your favorite persona
Software Tutorial
Compose your music on: JukeDeck.com
VIDEO iMovie (ou FinalCut + LogicPro) on MacOs MovieMaker on PC Resolve ou AdobePremiere + transcodage (mp4 = H264/MPEG 4 AVC) MOTION DESIGN (MoGraph Artist) Motion Apple Fusion8 ou AdobeAfterEffect ou Nuke GIF ANIMÉ GifMaker.me 2FACTORY on vimeo
Video editing
API SIMPLE: IFTTT ZAPIERCOMPLEXE: TWITTER…Application Programming Interface = Interface de programmation pour application
Curation de contenusSélection + Agrégation +
Éditorialisation + Contextualisation+ Enrichissement + Partage
=
Curation
CURATIONLa curation représente 1/3 du brand content
La curation est plus crédible car plus objective que du contenu créé
La curation fait partie de la content strategy mais n’est pas la stratégie
CURATIONSuivre les personnes qui comptent sur un marché Conseil, choix, critique… Aide à la crédibilité (comme une citation dans une thèse) Aide à la visibilité Question juridique (citation et lien) curatorscode.org
CURATION : OutilsScoop.it Curata Paper.li
Pocket FlipBoard et Bundlr Pinterest et Pearltrees
La transformation digitale
Born to code
What’s next ?
YOU ARE
what is next
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