igital tools - toutsurlemarketing.comtoutsurlemarketing.com/xit/master-xit-polytech... · 20 cta...
TRANSCRIPT
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For more :CMD+OPT+i
resize RWDresponsivewebdesign
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Responsive Design
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Responsive Design
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GOOGLE AMP
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SSH acces to a server Secure Shell
ssh [email protected] password*
Terminal on macOS
CMD (command prompt) on Windows
CD .. ls CD (rep) vi (text edit 1976.htm)
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CD .. CD ls vi (text edit 1976)
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éditeur de texte
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IP adresse FTP connexion by FileZilla WordPress installation Other CMS installation
DNS ZONE
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html5up.net
zerotheme.com freehtml5.co html5webtemplates.co.uk pixelarity.com
HTML TEMPLATE
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MiniSite
https://drivethefuture.groupe.renault.com/
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Landing Pages vs.
Home Page
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*.htmlvs.
index.html
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1 action / 1 Landing page CTA A/B testConversion : 50%TAG
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20 CTA Call to ActionAPPLY NOWBOOK NOWBUY TICKETSDOWNLOADGET NOWINSTALL NOWLISTENMOREOPEN APPORDER NOW
PLAYREADSHOP NOWSHOWSHOWTIMESSIGN UPUSE APPVIEWWATCHWATCH EPISODE
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subdomain
abc.website.com
alltop.com gouv.fr
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Directory
website.com/xyz = website.com/xyz/ = website.com/xyz/index.html
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Link analogique/physique
digital
QrCode
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1UNITAG
pour encoderavec action
2UNITAG
pour lire sur mobile
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URL shortener
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alt
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formula:
alt=‘’keyword‘’
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alt is
alternate texte for image, video, link…
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SEO
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Search tips
filetype:pdf site:www.abc.xyz
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SEO ASO SMO
Inbound tools by excellence
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Ecosystem search : Luma Partners
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SEOSSL https ResponsiveGoogle AMP : Accelerated Mobile Pages
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RWD
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GOOGLE AMPGOOGLE
AMP
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backlink : MOZ
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Backlink : majestic
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Robots.txt Sitemap.xml
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Page Rank
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Facebook Timeline EdgeRank
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If you don’t have an APP,
You don’t exist
HK
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mobile first à mobile ONLY
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Emailing
ESP : email service provider
MailChimp
https://mailchimp.com/
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Survey
NPS: net promoter score
MonkeySurvey
https://fr.surveymonkey.com/
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CHATBOT&
LIVECHAT
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ChatBot
FaceBook Page
Messenger
dashboard.chatfuel.com/#/bots
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Prototyping
FluidUI.com
InVision + Sketch
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Logo Creation
Photoshop clone OR freelogoservices.com (screen shot) designmantic.com (screen shot)
Pixlr.com
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Find the best icone for your UI:
thenounproject.com iconfinder.com
Icone
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Canva.com Social Media Post Infographic
Moke up (devices) placeit.net
Alternative: infogr.am
Marketing material
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Invisionapp.com
www.fluidui.com
Alternative: proto.io
Prototype
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- gifcreator.me - gifmaker.me
4 to 10 images Same size in pixel
Animated GIF
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ESP security ESP stats
MailChimp.com
ESP
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SurveyMonkey.comSurvey
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NPS Net Promoter Score
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NPS (Net Promoter Score) développé par Fred Reichfeld (Bain & Co)
2003 Harvard Business Review
Ce qu’il faut retenir / Key takeaway
1/ Calcul : (9+10) – (0 à 6) (sans 7 et 8)
2/ Question décalée : conseillerez-vous ?
3/ Fréquence : trimestrielle
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TAXINOMY
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2010
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Demo Xmind
Alternative: mindmeisterMindMap
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VerticalVideo
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Prompter Duo
30 seconds
You talk to your favorite persona
Software Tutorial
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Compose your music on: JukeDeck.com
VIDEO iMovie (ou FinalCut + LogicPro) on MacOs MovieMaker on PC Resolve ou AdobePremiere + transcodage (mp4 = H264/MPEG 4 AVC) MOTION DESIGN (MoGraph Artist) Motion Apple Fusion8 ou AdobeAfterEffect ou Nuke GIF ANIMÉ GifMaker.me 2FACTORY on vimeo
Video editing
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API SIMPLE: IFTTT ZAPIERCOMPLEXE: TWITTER…Application Programming Interface = Interface de programmation pour application
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Curation de contenusSélection + Agrégation +
Éditorialisation + Contextualisation+ Enrichissement + Partage
=
Curation
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CURATIONLa curation représente 1/3 du brand content
La curation est plus crédible car plus objective que du contenu créé
La curation fait partie de la content strategy mais n’est pas la stratégie
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CURATIONSuivre les personnes qui comptent sur un marché Conseil, choix, critique… Aide à la crédibilité (comme une citation dans une thèse) Aide à la visibilité Question juridique (citation et lien) curatorscode.org
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CURATION : OutilsScoop.it Curata Paper.li
Pocket FlipBoard et Bundlr Pinterest et Pearltrees
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La transformation digitale
Born to code
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What’s next ?
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YOU ARE
what is next
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