iemg - live on i-drive!

International Drive?• High quality entertainment… Void

• Orlando hosts 47.8M visitors annually– 10.6M are business visitors– 30+M are Total Addressable Market

• I-Drive has 35,000+ hotel rooms

• 2nd largest Convention Center in US– 1.5 million convention visitors

Live On I-Drive!

• Venue-based entertainment experience will rival Cirque du Soleil, Celtic Women and Blue Man Group

• Unique fixed-stage and seating design will engage audience

• 2.5 hour performance by world-class musicians

Live On I-Drive!

• Positive message songs, content

• Captivating imagery, lighting and sound

• First production in Orlando aimed at the Adult Contemporary market

Target Audience

• Adult Contemporary (AC) 25-65

• Consumes 55% of music content

• 18.3% of income is discretionary

Value Proposition

• Investors– R.O.I.– Multiple mediums:

• Ticket Sales• Sponsorships• Merchandising• CD, DVD, Downloads • Broadcast, Streaming• Royalties, Publishing

– Socially Responsible

Value Proposition

• Customers– Highest Quality Experience– Value

• Ticket Price, Products– Moving, Memorable Experience

• Community– Catalyst for Arts/Cultural growth– Job Creation

Marketing & Sales

• Engage PR/Marketing Firm

• Multiple platform campaign

• Deploy Triple C Strategy– Clear– Consistent– Comprehensive

Competition• Direct

–Blue Man Group–Cirgue Du Soleil

• Indirect–BB Kings–House Of Blues–Hard Rock Live

•Strategy to resolve–“New”–“Location”

Projections

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$ In Millions

GrossEBITDA

Gross 18 22.4 23.9

EBITDA 4.5 8.5 10.4

Year 1 Year 2 Year 3

Summary

• Market exists and is ready

• Profitable venture (ROI)

• Possess talent to deliver– People– Plan– Passion