ieee in action maura schreier-fleming president, best@selling leadership workshop 03/12/2005...

IEEE in Action

Maura Schreier-FlemingPresident, Best@Sellingwww.BestatSelling.com

Leadership Workshop

03/12/2005 Tucson, AZ

Outline

Why IEEE in Action?

What is IEEE in Action?

How we did it The Results Lessons learned

Why IEEE in Action?

% of U.S. engineering undergraduates is the 2nd lowest among developed nations

1/27/05 DMN Down 20% from 1985

What is IEEE in Action 4- 30 minute

interview shows Local

Community TV station

Features Local IEEE members

How we did it

1. Develop show topics

2. Select guests

3. Schedule programs

4. Develop questions

5. Write guest introductions

6. Write show introductions

7. Promote

Develop Show Topics

The Women of IEEE Entrepreneurs of IEEE Ethics and Engineering Inventors of IEEE

Select guests

Interesting story to tell

Articulate Temperament

Schedule programs

Use email Offer 3

choices of times

Develop questions

10 is more than enough

Share beforehand

Open-ended

Before the show

Write guest intros

Write show intros

Practice reading

Promote

Local newspaper/press release

IEEE section newsletter

Other local organizations

The Results

Comments Publicity in

Dallas Morning News

Lessons learned

Participants enjoyed

DVD copying issues

What next? Spread the word!