identifying lead users in a living lab environment enoll summerschool

Identifying Lead

Users in a Living

Lab Environment

Lynn Coorevits

Dimitri Schuurman

Aron-Levi Herregodts

1

Lead Users

Innovation

Incremental

Regular Users

Radical

Lead users

2

(Lüthje & Herstatt, 2004)

Identification?

Methodology

Step I: Start of Lead user

process

Step II: Identification of needs and

trends

Step III: Identification

of Lead Users

3

Contextualization Selection

Figure based on (Luthje & Herstatt, 2004; Pierson & Lievens, 2005)

Methodology

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New Needs

Expected

Advantages

Experience

Expertise

Opinion Leadership

Being ahead of the

market

Potential Lead

User

Dissatisfaction

Innovative Ideas

Lead User

Results

5

Knowledge:

experience,

expertise & opinion

leadership (α=.88)

Future: having

needs and

expected

advantages (α=.88)

Trends: being

ahead of the

market (α = .77)

Domain specific

knowledge (α =

.70)

Potential Lead

User Innovative Ideas Lead User

Results

6

N=54

98% Male

M Age: 28 years

Motivated to

participate in future

research

Conclusions

Fit with the living lab environment

Applicable with unknown customer base

No dissatisfaction

Open question is necessary

Need for optimization

Work in progress

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Lynn.Coorevits@Ugent.be

iMinds-MICT-Ugent

@LynnCoorevits