identifying lead users in a living lab environment enoll summerschool
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Identifying Lead
Users in a Living
Lab Environment
Lynn Coorevits
Dimitri Schuurman
Aron-Levi Herregodts
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Lead Users
Innovation
Incremental
Regular Users
Radical
Lead users
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(Lüthje & Herstatt, 2004)
Identification?
Methodology
Step I: Start of Lead user
process
Step II: Identification of needs and
trends
Step III: Identification
of Lead Users
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Contextualization Selection
Figure based on (Luthje & Herstatt, 2004; Pierson & Lievens, 2005)
Methodology
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New Needs
Expected
Advantages
Experience
Expertise
Opinion Leadership
Being ahead of the
market
Potential Lead
User
Dissatisfaction
Innovative Ideas
Lead User
Results
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Knowledge:
experience,
expertise & opinion
leadership (α=.88)
Future: having
needs and
expected
advantages (α=.88)
Trends: being
ahead of the
market (α = .77)
Domain specific
knowledge (α =
.70)
Potential Lead
User Innovative Ideas Lead User
Results
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N=54
98% Male
M Age: 28 years
Motivated to
participate in future
research
Conclusions
Fit with the living lab environment
Applicable with unknown customer base
No dissatisfaction
Open question is necessary
Need for optimization
Work in progress
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