idcfa - dale carnegie convention - social media presentation

Digital Marketing Trends for 2017 and beyond!

#OneCarnegie16

#OneCarnegie16

Goals for 2017

• New Website that is modern and fully mobile-optimized.

• An improved email marketing strategy customized to the needs of your subscribers.

• Build Facebook fan base to 1000+ fans.

• Fill workshops and previews with Facebook fans.

• Build your millennial tribe on Instagram.

• Strengthen your personal brand using LinkedIn and Facebook Live.

New Website

Smarter eMail Marketing

Smarter eMail Marketing • Mobile optimization - Cross device optimization. • Value, value, value • List segmentation: being more intentional with your

lists; i.e. different messages for C-Level vs. HR managers, etc.

• Strategic follow-up emails based on unique click throughs in real time.

Strategic Click Through Follow Up

Strategic Click Through Follow Up

The first of a series of 4 follow up emails

being sent to individuals who clicked on links

relating to the HIP.

The New Facebook

• Posts to pages get limited engagement

• You have to pay to play

• Double-down on Facebook Live

• Double-down on Groups

Facebook Live Best Practices

• Tell people ahead of time

• Name commenters by name

• Be creative, write a good description

• Use it often, be consistent

Facebook Live Best Practices

• Workshops or Previews

• Midweek Mentor

• Alumni Event

Facebook Advertising

Advertising Best Practices

• Be strategic

• Add gasoline to the fire

• Strong call to action

• Display on Instagram

• Small budget - BIG results

ReMarketing

• 22,368 Facebook and Instagram users reached

• 957 Website Clicks resulted • $.17 per click • Total Ad spend $140.00

ReMarketing

ReMarketing

For Reaching Millennials through Instagram

Best Practice #1: Inside the Classroom

• Instagram handle and hashtag are clearly displayed (@dalecarnegieala #dalecarnegieala)

• Create an ‘Award Area’

• Can also be called ‘I’m a DC Grad’

• Use our Posters!

• #DaleCarnegie #GeoLocation

• Designate an ‘Instagram GA’

Value • #GiveAppreciation

#DaleCarnegieALA

• Capture this moment and share it on IG

• We’ll pick a winner and win a gift card

• leverage popular hashtags (#smile, #summertime)

Best Practice: Use Posters!

Best Practice #3: Advertise

• Works similar to Facebook

• Hover over the picture, you can now add a call to action

• One of the largest mobile ad platforms

• Teen program!

Best Practice #3: Advertise

Success Story:

The Atlanta Braves All Star Grill

Caution: Keep it Simple and

beware the shiny penny syndrome

Are you known as a thought-leader in your

local market?

Facebook Fan Page: Every Class Member (or Visitor) becomes a Fan

Facebook GroupEvery Graduate becomes a Member

Thank you!

• www.ebootcamp.com

• corey@ebootcamp.com

• 248-388-9788

• Signed copy of book - $20 (cash/credit)