icawc 2013 - limited budget does not mean limited impact - bertie bosredon

LIMITED BUDGET DOES NOT MEAN LIMITED IMPACT

15 October 2013 – 2pm . Bertie Bosrédon

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How you can use free/cheap tools to build a professional looking website, increase awareness, campaign, and raise money!

15 October 2013!

!On budget!

Bertie Bosrédon* @cafedumonde http://bertie.fr . b@bertie.fr */bow-ray-dom/

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About me!!!!!!!

!  British Heath Foundation (5 years)!

!  Breast Cancer Care (6 years)!

!  Freelance (since Feb.2012)!

!  Amnesty International, Samaritans, International Tibet Network, Scope, Christian Aid, CharityComms, Jesuits in Britain, Willow…!

!  Podcast!

!  Web strategy and web design year 6 (11-12 years old)!

Bertie Bosrédon* @cafedumonde http://bertie.fr . b@bertie.fr */bow-ray-dom/

CMS$

CRM$Donors$|$Events$|$Members$

Stakeholders$|$etc.$$$$$

Media$Poli;cal$contacts$

Campaigning(tool$

Campaign(emails(Pe//ons(

MPs$

Off3line(capture$

DM$agency$

Email((Service((Provider$

HR$VolunAteers$

Finance$

Text(dona/on(

Dona/ons(RG(Dona/ons(SG(Events(…(

Charity(digital(ecosystem(

Social(Media(Monitoring(Broadcas/ng$

It’s complicated…

Intranet$

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Digital presence!!Owned Bought Earned  !

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Owned! ! Website!

! Newsletter!

! Mobile and app!

! Third party!

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Website!

Wordpress!

Drupal!

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Cost of a website!!!!!

!…. But it takes time!

Domain name: !5€/year!Hosting: !70€/year!CMS: ! !free!Theme:! !35€/forever!!Total: ! !110€ !!

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Owned!Email Service Provider!

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Cost of a website!!!!!

!…. But it takes time!

Website: !110€!Email: ! !free!!Total: ! !110€ !!

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Owned!Third party!

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Cost of a website!!!!!

!…. But it takes time!

Website: !110€!Email: ! !free!Third party: !commission

! !or free!!Total: ! !110€ !!

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Bought! ! Search!

! Advertising!

! Affiliate!

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Bought!Search!

Search Engine Optimisation (SEO)

Pay-Per-Click (PPC)

$10,000 (up to $40,000) per month!£6,600 (up to 26,400)!!Max. bid £2/click !

Google Analytics (free)!

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Bought!Display advertising!

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Cost of a website!!!!!

!…. But it takes time!

Owned: !110€!!Search:! !free grant

! !(7,000€!)!Advertising: !as much as

! !you want !!

!Total: ! !110€ !!

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Earned! ! Online PR!

! Social Media!

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Earned!Online PR!

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Earned!Social Media!

X!

91% of adults online use social media

Source: http://www.guardian.co.uk/voluntary-sector-network/2012/oct/09/practical-guide-started-social-media

Source: http://www.fanalyzer.co.uk

35-65+ 37.1%

Every month, in the UK 184 million hours watching YouTube, average session 20 minutes!

2nd biggest search engine

Source:http://www.newmediatrendwatch.com!

Twitter has over !200+ million users!80% mobile access !

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150 million users!UK 11 million !

11 million users!

been there done that

3.5 million users!

* How do you choose?!

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The tools!

£26! £39! £65!£6!

£0!

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Cost of a website!!!!!

!…. But it takes time!

Owned: !110€!!Bought:! !free/flexible!Earned:! !80€/year

! !6.66€/month !!

!Total: ! !190€ !!

Not much!

Low!

How much does it really cost…!

Time / expertise

Expectations

High!

A lot!

190€

1,000€

100,000€

20,000-50,000€

3,000-5,000€

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Thank you !

!!

b@bertie.fr!

Bertie Bosrédon* @cafedumonde http://bertie.fr . b@bertie.fr */bow-ray-dom/

and good luck