ic12 - the shift to social media

The Shift to Social Media

Plugging in and Reaching Out

Traditional Marketing

Social Media Marketing

Social Media Statistics• 96% of Generation Y have

joined a social network• Social Media has

overtaken porn as the #1 activity on the Web

• In less than 9 months Facebook added over 100 million users

• Fastest growing segment on Facebook is 55-65 year-old females

acebook

Steps to Success• Decide which social media platforms

– Blogs, Twitter, LinkedIn, YouTube, Facebook, Google+

• Pick the people who will manage your initiative

• Create content and story

• Educate everyone

The Tools

The Tools – Facebook

The Tools – Facebook

The Tools – Facebook

The Tools – Facebook

The Tools – Twitter

The Tools – LinkedIn

The Tools – YouTube

The Tools – YouTube

The Tools – Google+

The Shift

Start with

Start with Your Story

Let’s Play

The Shift to Social Media

• Sharing pictures and stories of the…– Places we’ve visited– Things we’ve done– People we’ve met

• Sharing our experience and excitement to keep Rotary growing