ibex 2016 marketing & pr tips

Drawing Traffic to Your Booth: Plan AheadRoughly 70 percent of show attendees plan a list of who they're going to visit

before ever entering the convention center doors.Who is planning to visit your booth?

"A lot of show marketers leave it to the show organizer to drive traffic on the show floor," said Ruth P. Stevens, a consultant on business-to-business marketing and president of eMarketing Strategy. "You cannot cede responsibility to the show organizer to get all the traffic you want to get – you need to take aggressive action."

www.IBEXShow.comThe IBEX website is your resource to all the info you need for the show. Find the Exhibitor tab on the homepage and review all of the links for important show details.

Specifically be sure to check-out the Exhibitor Marketing Toolkit!

The Marketing Toolkit has tools for YOU

Use the Exhibitor Tag in your email signature:Kate HoldenMarketing Director T: 207-359-7791 E: kate@ibexshow.com

See us at IBEX, Booth #4007

Use one of our many banner ads on your website and in your emails. Be sure to link to: http://www.ibexshow.com/

Create a Custom InvitationCreate your own Custom Invitation so your customers and prospects find you at IBEX. It’s so easy! Within the Marketing Toolkit, click on the Custom Invite section. Follow these steps:• Upload your logo• Select “Invite for IBEX

Exhibitors”• Add your Company Name• Add your Booth Number• Enter your IBEX show message • And hit CREATE … a beautiful

PDF invitation will download which you can send out via email or you can print it and do a mailing.

More Tools for YOUAccess copy samples, schedules, and social media posts in the Marketing Toolkit.

• Marketing Timeline• Email & Letter Samples• Social Media Posts• Post-Show Follow-up Email

•Virtual Press Office

•Access to Registered Press List

•On-Site Press Office

•Pitch the Press

•Press Interviews

•Press Conferences/Events

•Social Media

Riemer Communications offers IBEX exhibitors the following complimentary PR services

Public Relations for IBEX Exhibitors

IBEX Virtual Press RoomContact amy@riemercommunications.com for a link to upload

your company’s press release

Access to the Industry and Local Media Contact amy@riemercommunications.com for a complete list of registered and invited media

On-Site Press Room and Press Events

• Are you planning a special event or press conference for the media?

• Working Press Room at IBEX

• Interview opportunities

Pitch the PressWednesday, October 5th, 11 AM – 12 PM on the 2nd Floor Lobby Level

Editors from leading trade publications will be walking the show floor looking for the best new products and services being offered by the exhibitors. If you have something new and innovative, let us know so we can share that information with the editors to consider for our Pitch the Press event where a dozen companies will be selected to “pitch” their new product to editors and buyers.

Social Media at IBEX

IBEX Tampa 2016 hashtag: #IBEXSHOW

2016 Innovation Awards

The #1 reason marine professionals attend IBEX is to see new product and

innovation.

Innovation Award Winners are promoted all year long: Email Campaigns IBEX web site Industry Breakfast &

Awards Presentation Innovation Way International Press

For more information visit our website:http://ibexshow.com/innovation-awards-exhib.phpOr contact Rachel Timko, rtimko@nmma.org or by

phone at (312) 946-6247

Kate HoldenMarketing Director/Sales207-359-7791kate@ibexshow.com

Amy RiemerMedia Relations/PR

978-475-4441978-502-4895 (cell)

amy@riemercommunications.com

Contact us