ian bolton, teebusters, dmx dublin 2014 - how to build a digital only business in one year selling...
Post on 09-May-2015
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Teebusters.com markets fashion related items on a timed limited-edition basis. Teebusters works with designers from all over the world creating a community that selects the designs to be promoted for sale. In just one year, Teebusters developed a fanatical global customer base, established a network of designers worldwide and sold to 42 countries. Ian will explain how he took a staid old-fashioned clothing print business and created a “blue ocean” of uncontested market space, unlocking new international demand and making the competition irrelevant using digital marketing techniques.
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