simon heyes, 8 ms dmx dublin 2014 - how storytelling is changing digital

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Marketing, And Improving Engagement Who decides what makes great content? Storytelling is at the heart of human culture and development, and brands and businesses are coming around to the idea of using storytelling to enhance their digital marketing efforts. Using examples from different brands, find out why storytelling is improving engagement and brand authenticity, and how the multi-screen consumer expects to interact with brands in the future.

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