hyundai i20 ppt

Submitted To: Prof. Dhruva

Chak

Submitted By:

Udit Jain

Shruti Mittal

Tarun Mangal

Sonakshi Govil

Vanshika Gupta

Damanjeet Singh

Hyundai Motor India Limited (HMIL)

• It is a wholly owned subsidiary of Hyundai Motor Company (HMC) established in 1996

• HMIL is the largest passenger car exporter and the second largest car manufacturer in India.

• The Hyundai i20 is one of the most popular hatchbacks that was rolled-out in the Indian market in year 2009.

• The i20 model is now available in both petrol and diesel versions, across 3 engine options i.e. 1.4 L, 1396cc Gamma AT Petrol, 1.2 L 1196cc Kappa Petrol & 1.4 CRDI Diesel Engine.

• The i20 is available in both automatic and manual transmission options, across various trims.

MARKET SHARE

In overall passenger vehicle market: 14.27% in FY13

In compact small car market:

Compact car segment is 52% of overall passenger vehicles segment.

Hyundai is on the 2nd position in the market with 22% share.

GROWTH AND DECLINE

-26.681%

289.984%

9.909%

32.341%

-77.778%

-6.918% 82.310%

Sales growth/decline in month of June

HYUNDAI

HONDA

MARUTI SUZUKI

VOLKSWAGEN

SKODA

TOYOTA

NISSAN

MANUFACTURER MODEL JUN'13 JUNE'12

GROWTH%(12-13)

HYUNDAI i20 5628 7676 -26.681%

HONDA BRIO 2375 609 289.984%

MARUTI SUZUKI SWIFT 17236 15682 9.909%

VOLKSWAGEN POLO 3200 2418 32.341%

SKODA FABIA 132 594 -77.778%

TOYOTA LIVA 1951 2096 -6.918%

NISSAN MICRA 1989 1091 82.310%

SWOT Analysis

Strengths

1. The Quality Advantage

2. A Buying Experience Like No Other

Weaknesses

1. Commodity Price Risks

2. Exchange Rate Risk

Opportunities

1. Limited Competition

2. Potential for expansion

Threats

1. Risk Factors

2. Business Risks

CONSUMER BEHAVIOUR ANALYSIS

Preferences across various segments Preferences across various Models

Preferences across various Brands

Ratings on various Features

020406080

100

556065707580

0102030405060

Preference across various cars, provided budget is Rs 6-7 lacs.

Marketing Strategies

• Hyundai i20 viral campaign ‘Casts a Spell’ Crosses over 1 Million Viewers!

• Exchange offers – Advantage department.

• Festive Discounts

• Goodies and Accessories

• Pickup and drop service(after sale service).

Proposed Marketing Strategies

• Event marketing

• Flexible EMI Scheme

• Featuring Hyundai i20 in various movies and TV serials.

• Mobile and online services

• Association with various colleges and institutes through sponsorship.

• Strategic alliance with oil and Gas companies.

Increasing customer base

• Product proposals: Introducing CNG

• Special Discount for first time car buyers.