hypothetical promotion for a local organization

The Polar PlungeBorden, Indiana

Ashly Burrell, Tyler Klopp, Elias Lucio, Trevor Swearingen, Ashley Vance, Emily Walker

Overview

The Polar Plunge and

The Special OlympicsWhat is the Polar

Plunge? Our Theme

11,000 athletes across Indiana with disabilities

70% of revenue comes from grants and other contributions

$500,000+ is raised in Indiana alone to fund the Special Olympics

10 counties in area 2 will benefit from the Borden Polar Plunge

Area 2 Special Olympics

Attendance

LOU

ISVILLE

BORD

EN

Descriptive Statistics

This figure illustrates the percent of our target audience within the ten counties classified as the Special Olympics Indiana Area 2 Division.

Descriptive Statistics

The figures above represent the median income for the ten counties classified as the Special Olympics Indiana Area 2 Division. Figures used to identify potential sponsors, donors and “plungers” for the Borden Polar Plunge.

Descriptive Statistics

Collectively our target audience in Clark County makes up 43.6% of the total population within the county.

Descriptive Statistics

Collectively our target audience in Floyd County makes up 41.9% of the total population within the county.

Social Media

Use hashtags ex; #BordenPlunge

@ Organizations with tons of followers.

Social media is the most free way to promote...but

The Website

The Website Continued

Promotional Materials

Bookmarks and Flyers to T-Shirts and Cups.

Different promotional tools ranging from

Bookmark

Where is this distributed? Why it will be effective?

How much would these be?

FlyersWhere will this be

placed?What will this cost?

Post Card

Where and how will these be distributed?

Cost of Post Card

Cups and Koozies

16 oz Travel Mug: $5.12

Koozie $2.00

*Each price varies according to quantity ordered.

Shirts and HoodiesHoodie: $18.47 each

Long Sleeve T-Shirt $8.47 each

*Prices vary depending on quantity

Why The New Bear?

and

work together!

Sponsor Funding & Costs

Donations

New Sponsors

Cost of Polar Plunge Sponsor a plunger

TimelinePromotional Materials can be adapted yearly

Event takes place February 20, 2016

Registration

Target promotion time

Ways to ParticipatePhysical Plunger

Virtual Plunger

Sponsor

Donate

Volunteer

Slogan

“Embrace the cold, young or old”

Benefits of Donating

Altruistic cause

Provides funding for local chapter

Helps organization of eventsSupporting local chapter

Action