hsb media pdf

Research, Planning & Buying

HSB Media Consulting

A small agency with BIG agency capabilities

and stretches your media budget!

HSB

HSBHSB

HSB helps you reach new markets..

HSB

HSB

HSB

HSB

HSB

HSB

HSB

HSB

HSB

HSB

HSB HSB

HSB

“and now a wordfrom some of

HSB clients...”

“Harriet Berger spends our marketing dollars like they're her own maximizing every media investment by seeking out the best deals, the most advantageous targeted placements and keywords, and ALWAYS adding value via impactful promotions and other results-driven opportunities.”

Beth Phillips, Marketing Director

“Working with HSB Media is a breath of fresh air. She is sensitive to our budget needs as a nonprofit organization, always giving us the most value for our advertising dollar.

Harriet Berger provides a welcome blend of professionalism, experience, creativity and warmth. A terrific partner!”

Karen CarlisleV.P. Corporate Communications & Development

“I‘ve had the pleasure of working with HSB Media for three years for the purpose of researching and placing media in markets in the U.S. and abroad. As CMO for a large company and owner of my own marketing company I can directly attribute my success to the invaluable services and partnership of HSB Media.”

Jay Garrity, President

“HSB receives my highest recommendation. Her understanding of the media buy encompasses more than just print advertising. I found her work to be excellent and accurate in every detail for the magazine buy.”

Laura Jacobson, Senior Account Executive

“Harriet’s longevity in the market has enabled her to establish long-term relationships with the different media outlets, so she’s heard all their stories and seen all their tricks. Anyone who works with her knows not to mess around when it comes to business – she’s there to do the best job for her clients.”

Gail Goins, Senior Account Executive

“Harriet is one of the most professional and competent media supervisors/buyers in the industry. Her expertise in working with all types of media outlets is rare. Most buyers specialize in one field (ie, radio or TV) but Harriet has fully mastered broadcast, print and outdoor planning/buying strategies.”

Marcy C. Medinger, Senior Account Executive

Senior-Level Advertising Media Professional

30+ Years Agency Experience

Consumer and Trade Media

Track Record for Great Customer Service

Meet Harriet S. Berger

and the tools she uses

Nielsen (TV)Arbitron (Radio)SQAD (CPP)TapScanQualitap

Post-Buy AnalysisMRI/SMRBMonroe-MendelsohnSRDSSmartPlus Media Software

Partial Client List

Representing B2B and B2CNational and International Accounts

HEALTHCARE/INSURANCE Emory Healthcare Emory Vision

BCBS/Georgia Cotton States Insurance

EDUCATION Sylvan Learning Centers (Atl/Phl/NY) Emory University Goizueta Business School

NON-PROFIT Tommy Nobis Center PeachCare for Kids Violence Against Women Youth in Charge

ARTS Sacred Art of Russia

TRAVEL Greater Helen CVB Dekalb CVB Omni International Hotels ACVB Brand Atlanta

MEDIA WAGA-TV GCTV-Wometco Charter Business

HOME SERVICE Tindol Services, Inc. Orkin Pest Control Horizon Carpets Dalton Carpets Jackson EMC

FINANCE Sun Banks of Florida Robinson Humphrey

FOODSERVICE Atlanta Bread Company Krystal Restaurants Jack’s Food Systems Georgia Peach Commission Pet Dairy Gold Kist, Inc.

DESIGN Kawneer (Div. of Alcoa) Scholle Packaging

REALESTATE/DEVELOPMENT Land Resource Cos. The Settings Development Cos. Harry Norman Realtors Cousins Properties Ultima Carolina

Contact HSB770.395.7684

hsbmedia@aol.com

Thank you.

Presentation Created ByJackie Goldsteinjackieflashgoldstein@gmail.com