hr innovation: ralf wetzel
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Leaving the tunnel:
how HR can help to re-innovate the company
Ralf Wetzel, Regina Regenass, Mia Vanstraelen
© Vlerick Leuven Gent Management School© Vlerick Leuven Gent Management School
1. How companies forget to innovate
2. The HR function: Within or without the tunnel?
3. How to turn the tunnel into a tower
Focus
2
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1 How companies forget to innovate: examples
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1 How companies forget to innovate: the logic of the tunnel
Sydow / Schreyögg / Koch 2007
© Vlerick Leuven Gent Management School© Vlerick Leuven Gent Management School5
2 HR function - inside or outside the tunnel?
The HR Business Partner (based on Dave Ulrich, 1997)
© Vlerick Leuven Gent Management School© Vlerick Leuven Gent Management School6
2 HR function inside the tunnel?
HR as part of the ‚forgetting game‘:
Unconscious strengthening of organizational tunnels
Service orientation to line
departments
Fragmentation of
observation
Rated by internal clients
lacking influence in shaping
strategies
Execution of business
strategy
lacking sovereignty in
expressing own perspectives
© Vlerick Leuven Gent Management School© Vlerick Leuven Gent Management School7
2 HR function inside the tunnel?
Item (Human Resource Competency Survey, Ulrich et al. 2008: 191) % Impact
Ensure that HR strategy turns business goals into HR priorities 9%
Have an HR strategy that links HR practices to business
strategy
10%
Use empirical research to identify best HR practices 7%
Ensure that organization structure of HR is consistent with the
business strategy
13%
Create a workforce scorecard 5%
Track employee engagement 6%
Build the capability of the HR department to add greater
value
8%
reactive strategy
© Vlerick Leuven Gent Management School© Vlerick Leuven Gent Management School8
2 HR function outside the tunnel?
= Rich foundation for reflecting organizational tunnels
Collects broad range of ‚rich‘ information (sleeping paths)
Connects operational with strategic levels
Supports and allows contact and communication
© Vlerick Leuven Gent Management School© Vlerick Leuven Gent Management School9
3 Turning the tunnel into a tower
Baseline: Re-think the organization & reflect tunnels by:
• Reframe & re-analyze given information: use the
constructivity of conflict!
• Connect separated communities of the company!
• Turn around ways of action: shape companies
innovation strategy!
• Introduce external perspectives: customers,
investors, communities!
Mia Vanstraelen
Regina Regenass
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