how wwe uses customer insights to drive higher roi online
Post on 30-Nov-2014
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- 1. WORLD WRESTLING ENTERTAINMENT
Acxiom Retargeting Campaign
John Bancroft, VP eCommerce and Retail Marketing
Bill Burkart, VP Agency Services, Acxiom
2. 2
Who Is WWE?
- WWE, Inc. (NYSE: WWE) is a publicly traded entertainment company, currently the largest professional wrestling company in the world, broadcasting in 30 languages to more than 145 countries across the world
3. Known primarily for Raw and SmackDown, reaching 13 million viewers in the U.S. alone
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