how wwe uses customer insights to drive higher roi online

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WORLD WRESTLING ENTERTAINMENT Acxiom Retargeting Campaign John Bancroft, VP eCommerce and Retail Marketing Bill Burkart, VP Agency Services, Acxiom

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  • 1. WORLD WRESTLING ENTERTAINMENT
    Acxiom Retargeting Campaign
    John Bancroft, VP eCommerce and Retail Marketing
    Bill Burkart, VP Agency Services, Acxiom

2. 2
Who Is WWE?

  • WWE, Inc. (NYSE: WWE) is a publicly traded entertainment company, currently the largest professional wrestling company in the world, broadcasting in 30 languages to more than 145 countries across the world

3. Known primarily for Raw and SmackDown, reaching 13 million viewers in the U.S. alone