how to use tablets in sales & marketing
Post on 01-Jul-2015
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How to Use Tablets in Sales & Marke4ng
@showpad
• Why are tablets important for your business?
• What makes tablets unique?
• How to turn a tablet into a workhorse?
• Industry examples of productive tablet use
Anabel De Vetter
@anabeldevetter
#webinarShowpad
My most important point?
Tablets are useful in your business
Why are tablets important for your business?
Source: The Next Web
2012: 150 million
2017: 589 million
Why are tablets important for your business?
Source: IDG Global Solutions
1 in 3 consumers use their tablet for work
Why are tablets important for your business?
Corporate Issued: + 64%
BYOD: + 31%
Source: CITE world
Why are tablets important for your business?
Source: Techcrunch
94% of Fortune 500 companies have deployed or are testing tablets
Just a Shiny New Toy?
Image Credit: codepo8
Tablets in Sales Organiza4ons
Positive return on investment: 70%
Source: Sales Management Association
What makes tablets unique?
Image Credit: Rob Boudon
What makes tablets unique?
See
Touch
Interact
Image Credit: flickingerbrad
What makes tablets unique?
What makes tablets unique?
The lack of a mouse
Image Credit: Jim Mead
What makes tablets unique?
the locus of attention =
the locus of controlImage Credit: _DJ_, Idea Credit: Bart De Waele
What makes tablets unique?
Source: iPad Design Lab. Storytelling in the Age of the Tablet
“What separates the tablet from other platforms, is the ability to allow the user to fully engage with the story.”Mario R. Garcia, newspaper and magazine designer
What makes tablets unique?
Image Credit: dkalo
What can tablets do for you?
Unchain youfrom your desk
What can tablets do for you?
LightweightPortable Long battery life
What can tablets do for you?
Tablets start up quickly
What can tablets do for you?
Tablets aren’t invasive
The challenge?
Move beyond email and calendar
How to turn a tablet into a workhorse ?
Image Credit: Patty Sue O'Hair-Vicknair
The problem with sales collateralSales reps spend 8,5 hours a week looking for contentSource: CMO Council Study
The problem with sales collateral
90% of sales material is never usedSource: American Marketing Association
How to turn a tablet into a workhorse ?
“Successful executions of a tablet strategy started with a vision for transforming the sales and customer experience, and found a way to leverage sales assets.”Stephen Diorio, Best Practices in Mobile Sales Enablement
How to turn a tablet into a workhorse ?Craft the sales experience
Stephen Diorio, Best Practices in Mobile Sales Enablement
How to turn a tablet into a workhorse ?
Craft the customer experience
How to turn a tablet into a workhorse ?
Feedback loop with metrics to see what worksImage Credit: megavenomas
How to turn a tablet into a workhorse ?“To craft the sales experience, delight the customer and to make the whole tablet thing a success, you need a tool.”
Louis Jonckheere, co-founder Showpad
Image Credit: katerha
My most important point?
Tablets are useful in your business
Image Credit: Daquella manera
Industry examples of tablet success
Industry examples of tablet success
Industry examples of tablet success
Ask Me Any Ques4on!
Free Showpad Trial: www.showpad.com
Image Credit: Tsahi Levent-Levi
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