how to use tablets in sales & marketing
DESCRIPTION
Why are tablets important for your business? What makes tablets unique? How to turn a tablet into a workhorse? Industry examples of productive tablet useTRANSCRIPT
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How to Use Tablets in Sales & Marke4ng
@showpad
• Why are tablets important for your business?
• What makes tablets unique?
• How to turn a tablet into a workhorse?
• Industry examples of productive tablet use
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Anabel De Vetter
@anabeldevetter
#webinarShowpad
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My most important point?
Tablets are useful in your business
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Why are tablets important for your business?
Source: The Next Web
2012: 150 million
2017: 589 million
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Why are tablets important for your business?
Source: IDG Global Solutions
1 in 3 consumers use their tablet for work
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Why are tablets important for your business?
Corporate Issued: + 64%
BYOD: + 31%
Source: CITE world
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Why are tablets important for your business?
Source: Techcrunch
94% of Fortune 500 companies have deployed or are testing tablets
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Just a Shiny New Toy?
Image Credit: codepo8
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Tablets in Sales Organiza4ons
Positive return on investment: 70%
Source: Sales Management Association
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What makes tablets unique?
Image Credit: Rob Boudon
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What makes tablets unique?
See
Touch
Interact
Image Credit: flickingerbrad
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What makes tablets unique?
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What makes tablets unique?
The lack of a mouse
Image Credit: Jim Mead
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What makes tablets unique?
the locus of attention =
the locus of controlImage Credit: _DJ_, Idea Credit: Bart De Waele
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What makes tablets unique?
Source: iPad Design Lab. Storytelling in the Age of the Tablet
“What separates the tablet from other platforms, is the ability to allow the user to fully engage with the story.”Mario R. Garcia, newspaper and magazine designer
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What makes tablets unique?
Image Credit: dkalo
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What can tablets do for you?
Unchain youfrom your desk
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What can tablets do for you?
LightweightPortable Long battery life
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What can tablets do for you?
Tablets start up quickly
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What can tablets do for you?
Tablets aren’t invasive
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The challenge?
Move beyond email and calendar
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How to turn a tablet into a workhorse ?
Image Credit: Patty Sue O'Hair-Vicknair
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The problem with sales collateralSales reps spend 8,5 hours a week looking for contentSource: CMO Council Study
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The problem with sales collateral
90% of sales material is never usedSource: American Marketing Association
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How to turn a tablet into a workhorse ?
“Successful executions of a tablet strategy started with a vision for transforming the sales and customer experience, and found a way to leverage sales assets.”Stephen Diorio, Best Practices in Mobile Sales Enablement
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How to turn a tablet into a workhorse ?Craft the sales experience
Stephen Diorio, Best Practices in Mobile Sales Enablement
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How to turn a tablet into a workhorse ?
Craft the customer experience
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How to turn a tablet into a workhorse ?
Feedback loop with metrics to see what worksImage Credit: megavenomas
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How to turn a tablet into a workhorse ?“To craft the sales experience, delight the customer and to make the whole tablet thing a success, you need a tool.”
Louis Jonckheere, co-founder Showpad
Image Credit: katerha
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My most important point?
Tablets are useful in your business
Image Credit: Daquella manera
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Industry examples of tablet success
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Industry examples of tablet success
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Industry examples of tablet success
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Ask Me Any Ques4on!
Free Showpad Trial: www.showpad.com
Image Credit: Tsahi Levent-Levi