how to use social extensions for google adwords | ppc best practices 2013

TOP 5 REASONS FOR USING SOCIAL EXTENSIONS IN PAY PER CLICK MARKETING

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What exactly are social extensions?

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What exactly aresocial extensions?

Google AdWords Social Extensions allow Google+ users to tally all of their +1s together

from every ad with annotations.

Answer:

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Here’s why you’ll want these for your campaign.

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Top 5 Reasons for Using Social Extensions in Pay Per Click Marketing

Google+ should already be a firm part of your marketing campaign today.

Reason 1:

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Top 5 Reasons for Using Social Extensions in Pay Per Click Marketing

All of your ads tied to your Google+ page show the total

number of “+1” recommendations, making them more reputable.

Reason 2:

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Top 5 Reasons for Using Social Extensions in Pay Per Click Marketing

You only pay for the visits to your official website or landing pages.

Reason 3:

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Top 5 Reasons for Using Social Extensions in Pay Per Click Marketing

With an enhanced campaign, all other ad tools are compatible

with social extensions.

Reason 4:

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Top 5 Reasons for Using Social Extensions in Pay Per Click Marketing

Annotations appear not just on Google’s sites and AdWords ads,

but are also supported by several other search partners.

Reason 5:

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Above all, they’re simple and free to set up!

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Verify that your Google+ page is linked to your personal website

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Image source:http://socialfresh.com/wp-content/uploads/2011/11/connect-640x379.jpg

Step 1:

Image source:http://socialfresh.com/wp-content/uploads/2011/11/connect-640x379.jpg

The verified URL on your Google + page must match the domain on your ad copy

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Step 2:

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Image source:http://storage.googleapis.com/support-kms-prod/SNP_2853641_en_v0

Your Google+ page should have a following of about 100 people, with quality posts that

attract attention

Step 3:

Once you’ve got social extensions, you can take full advantage of the average

5-10% click through rate increase that occurs with annotated ads.

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Greatly enhance your PPC management overall by branching everywhere.It’s not just Google optimization, but optimization

for the rest of your online campaign as well.

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Image source:http://www.stateofsearch.com/wp-content/uploads/2011/11/connect-plus-1-sml.jpg

An online marketing company can help to ensure that social extensions

are part of an extensive campaign.

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Contact OneIMS today for a knowledgeable hand in your

SEO and PPC marketing at www.oneims.com

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