how to use kawo

Product Overview

Welcome!

KAWO is a social media management tool that makes it easy to pull and repurpose your existing content on Facebook, Twitter, and Instagram onto Chinese social media.

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Logging into your KAWO account takes you to your central dashboard.

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The statuses of posts are labeled.

posts have been successfully published on Chinese social media.

PUBLISHED

means a post is going viral, and HOT

posts have just been pulled into the platform.NEW

means you should check your post again for sensitive words.

FLAGGED

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If you have more than 1 account, click on your brand name to switch.

Switch easily from one account to the other.

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To invite team members to manage the KAWO backend, click the edit button. Here you can edit your name, logo, social media accounts attached, and users who can edit.

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Clicking “New Post” lets you create a post directly on KAWO.

• Edit in English or Chinese

• Upload an image or add an emoji

• Choose to post on Sina Weibo, Tencent, or both

• Post now or schedule a time

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To see how a published post looks on Weibo, click the arrow and “View on Sina Weibo” on the dropdown menu.

A new window will open with the post on Sina.

This tells you where a post was made -

directly from Sina or via the KAWO platform

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Hover your mouse above a post and click the magnifying glass to enlarge an image.

The status of each post is on the upper right hand corner. indicates a popular post.

HOT

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Clicking “edit post” allows you to edit the English or Chinese of a post, as well as the source of a post.

Posts can be edited or deleted before publication by clicking the arrow.

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Clicking “Analytics” shows you insights about your engagement and followers over time.

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Hover your mouse above the engagement chart to see more information on a specific date.

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Hover your mouse above the fan growth chart to see more on your fan demographics.

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Thanks for watching!

For more information, please contact

karen@kawo.com