how to use internet marketing to grow your business
Post on 26-May-2015
333 Views
Preview:
DESCRIPTION
TRANSCRIPT
How to Use the Internet in Your Business
Presented by John Duffield
How to use Internet marketing to grow your business…
John Duffield What I Do …What I Do …
• Business Performance Improvement.
• Website Design• SEO• Digital Marketing• iPad Apps
2
You can sell almost anything online…
1. How to build a list of prospects to sell to
• Site set up• Correct site structure• Search engine optimised• Keywords and related words• Backlinks (inbound links)• Use of social media• Pay per click• Other site listings
3
•T1 general keyword, is the most difficult keyword for you to ranked on.
•T2 -more specific, as your website gradually gain search engine rankings, these pages will be picked up and ranked as well.
•T3 – easiest keywords to be ranked on- most specific keywords, usually lower demand and less supply.- provide the initial stream of traffic that starts to flow to your website.
Site Set-Up
•Domain name
•Web hosting
•Self-build
•Built by designer
Search Engine Optimised
• Pages in hierarchy format
• Keyword theme for each page
• Related words
• Keyword density
• Set up your analytics• Measure over time
Keywords and Related Words
• Google trends
• Related keywords
• Check your competitors• Keywords that appear in the
pages
25
Backlinks/Inbound Links
• Link to related sites
• Ranked equal or higher than your site
• Vote of confidence
• Software to help you
• Start with Facebook, Google+
• Directory listings
Use of Social Media
• Facebook fan page
More on this next week!
Pay Per Click
• Pay per keyword cost
• Set up your budget
• Way to test ideas
• Can be expensive
• 3rd party local suppliers
• Consider Facebook
Captive market for your products ...
2. Using email marketing
• Set up with email marketing service• Set up your list framework• Opt-in form• Point people to your opt-in form
11
email Marketing Services
• A-Weber
• Constant Contact
• iContact
• Mail Chimp
• Outlook?
Set up your list framework
• What fields do you need in your list?
• Design the initial email responders
• Get the embed code for your opt-in form
Your opt-in form
• Only essential fields
• Placement on your site
• Have this on every page of your site
• Drive traffic to this form
Point people to your opt-in form
• From posts on Facebook
• From Twitter
• From LinkedIn
• From blogs
• Use as a signature
• Emails
Selling to a captive market…
3. Selling From Your List
• Why should I do this?• Where to start?• What can I offer them?• How often should I contact my list?• Other ways to sell to your list
16
Why Should I Do This?
• This is similar to having a membership site, except they don’t pay!
• You have developed a loyal following over time …
• List subscribers are a captive audience …
• It is easy to set up
Where to Start?
• Understand the principles of email marketing …
• Get an email marketing provider …• Aweber• Campaign master• Get response• Mail chimp
• Opt-in principles
What Can I Offer Them?
• Free information• Build up a loyal following• Impress them with your
knowledge• Remember the membership
thing …
• Links to key areas of your website (targeted pages)
How Often Should I Contact My List?
• Emails (responders) • Sequenced• Timed for effect and impact
• Newsletters – monthly
• Special offers
• Seasonally
• Birthdays
• Anniversary of signing up50
Other Ways to Sell to Your List
• On your newsletter …• Advertise your affiliate links• Link to your shopping cart• Link to special offer pages
• Offer coupon codes for member get member
• Be creative
• Survey them, want content is of interest to them SM
Auto-responders are a powerful method to increase visitors’
interaction
4. Auto-Responders
• Building your page offer• Increasing your list size• Using auto-responders• Seeing the results
22
Building your page offer
• Build your subscriber list
• Offer something in return
• Giveaways spark interest and desire
• Have a landing page
Increasing your list size
• Attracting people is the challenge…
• Facebook options
• Use your blog
• Share in posts consistently
• Hootsuite
Using auto-responders
• Lets you automate the whole process for new subscribers
• Maintain contact with your list for months, years on auto pilot!
• Set up a sequence of emails
• The money is in the list
Seeing the results
• Only essential fields
• Placement on your site
• Have this on every page of your site
• Drive traffic to this form
• Don’t make them jump through hoops!
Email newsletters let you maintain a relationship with your customers and supporters that has residual value far beyond their visits to
your website.
5. The Power of Newsletters
• Why use newsletters• Seasonal opportunities• Easy to set up• Things to consider• Analyse the results• Plan out your messages
27
Why use newsletters
• Answer a different need• Customers appreciate hearing
from you• Improves your online activities• Single highest ROI• Frees dependency on search
engines
Seasonal Opportunities
• Get the message out at the right time!
• Offer pre-launch sales• VIP customer specials• Change the newsletter
them to suit the season
Easy to set-up
• Save a template for ongoing use
• Can be HTML or simple text based
• Include links back to specific webpages
• Embed audio and video
Things to consider
• Open rates• Click-thru rates• Keeping out of the junk
mail and spam filters• Use good subject line
headers• Design for scanners not
readers
Analyse the results
• How many people opened the newsletter?
• How many people clicked on the links and went to those pages
• Bounces?• How many purchased?• Mail Chimp
75
Plan out your messages
• Most newsletters fade and die after a short-time
• Plan out a years worth of topics
• Consider seasonality• You can set these up on
auto by timed release date
One of the most lucrative selling tools..
6. Utilising the power of video
• Enhance your website• Demonstrate a product or activity• Sharing your expertise• Drive traffic to your website• Give your business a personal face
34
Enhance your website
• Turn a static website into a dynamic interactive destination
• Promo video• Who you are and what you do
• Website tour• Virtual tour• Video testimonials
Demonstrate a product or activity
• How to videos
• Educate your customers
• How to use your products
• Train clients remotely
• Screencasting• Camtasia• Screenr
Sharing your expertise
• Expertise on a particular topic
• Educational videos (e.g. industry)
• Newscast on updating viewers on your products/services
• Show generic videos on related areas
Drive traffic to your website
• Videos are SEO friendly
• Use targeted keywords when tagging your videos
• Create a variety of videos that focus on different keywords
• Consider multiple video sharing sites• Vimeo, metacafe, flickr
Give your business a personal face
• Introduce yourself and your business
• Makes your site believable
• Have short videos on selected pages
• Sidebar is usually a good place
• Blog your videos
• URL link in videos (not YouTube)
Measuring your online marketing activities…
7. Using statistics to measure your campaigns
• Why should I do this?• Where to start?• How often should I do this• What is the benefit of doing this?
40
5L
Why should you do this?
• Need to know its working
• Did you achieve your goals?
• What could have been done better?
• What will you do better next-time?
Where to start?
• View the analytics
• Open rate >25% is good
• Click thru rate >30% is good
How often should I do this?
• After every campaign• Email• Newsletter
• Compare results from past campaigns
Benefit of doing this?
• Gives you a better understanding of what topics are appealing
• You can see what segments of your list open more that others
• You can build on what works
• Modify and improve on what’s not working
E
Why not Visit us?Why not Visit us?
www.small-business-world.com
Questions?Questions?
http://small-business-world.com/contact/
top related