how to use email marketing (1)

Email Marketing By: Robin Ezell & Lizzy Fillback

What is Email Marketing?

Inbound Marketing

• SEO • Pay per click• Blogging/ Blogosphere• Social Media/ Buzz• Targeted Landing Pages • Marketing Analytics

Email Marketing • Email Marketing is a

powerful channel for driving real business results and achieving measurable ROI (Hubspot).

• Allows a company to keep its clients efficiently up- dated and informed with the last news and products.

Email Marketing Features Website and Blogging Tools• Easily create content and build webpages without needing IT

support. Search Engine Optimization• Improve search rankings and get found by qualified leads.

Multichannel • Analytics Measure the effectiveness of your marketing across

channels. Lead Nurturing• Help leads in their buying process through targeted and behavior-

driven emails.

Targeting Clients

Companies Who Use Email Marketing

3 Levels of Email Marketing

1. Introductory

2. Intermediate

3. Advanced

How To• Set up email

marketing account • Email segmentations• Email design • Create email content• Contact Management • Schedule email blasts

Process of Email Marketing

5 Major Hurdles for Email Marketing

1. Integrating email data with

other data systems

2. Improving deliverability

3. Growing & retaining subscribers

4. Achieve measurable ROI

5. Using email for funnel

optimization.

http://www.staffingrobot.com/staffingrobot/email-marketing/

Integrating Social Media with Email Marketing Campaigns

6 types of Marketing Emails

1. Email Newsletter 2. Digest 3. Dedicated Email 4. Lead Nurturing 5. Sponsorship Emails 6. Transactional Emails

9 Email Marketing Metrics

1. Bounce Rate 2. Delivery Rate 3. Growth Rates 4. CTR5. Email Sharing 6. Conversion Rate 7. Revenue per email sent 8. Open Rate 9. Unsubscribe Rate

“Your email marketing campaigns should be part of a holistic approach to educate your

contacts.”