how to use email marketing (1)
DESCRIPTION
PowerPoint presentation about Email Marketing and SEOTRANSCRIPT
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Email Marketing By: Robin Ezell & Lizzy Fillback
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What is Email Marketing?
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Inbound Marketing
• SEO • Pay per click• Blogging/ Blogosphere• Social Media/ Buzz• Targeted Landing Pages • Marketing Analytics
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Email Marketing • Email Marketing is a
powerful channel for driving real business results and achieving measurable ROI (Hubspot).
• Allows a company to keep its clients efficiently up- dated and informed with the last news and products.
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Email Marketing Features Website and Blogging Tools• Easily create content and build webpages without needing IT
support. Search Engine Optimization• Improve search rankings and get found by qualified leads.
Multichannel • Analytics Measure the effectiveness of your marketing across
channels. Lead Nurturing• Help leads in their buying process through targeted and behavior-
driven emails.
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Targeting Clients
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Companies Who Use Email Marketing
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3 Levels of Email Marketing
1. Introductory
2. Intermediate
3. Advanced
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How To• Set up email
marketing account • Email segmentations• Email design • Create email content• Contact Management • Schedule email blasts
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Process of Email Marketing
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5 Major Hurdles for Email Marketing
1. Integrating email data with
other data systems
2. Improving deliverability
3. Growing & retaining subscribers
4. Achieve measurable ROI
5. Using email for funnel
optimization.
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http://www.staffingrobot.com/staffingrobot/email-marketing/
Integrating Social Media with Email Marketing Campaigns
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6 types of Marketing Emails
1. Email Newsletter 2. Digest 3. Dedicated Email 4. Lead Nurturing 5. Sponsorship Emails 6. Transactional Emails
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9 Email Marketing Metrics
1. Bounce Rate 2. Delivery Rate 3. Growth Rates 4. CTR5. Email Sharing 6. Conversion Rate 7. Revenue per email sent 8. Open Rate 9. Unsubscribe Rate
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“Your email marketing campaigns should be part of a holistic approach to educate your
contacts.”