how to use data and analytics to drive your pr content strategy

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How to Track and Measure your PR Content

Netvibes Dashboard

Netvibes Dashboard

Netvibes Dashboard

Netvibes Dashboard

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Content Strategy

What’s working

• Topics

• Comments

• Likes

• Favorites

• Retweets

• Shares

Topics/Views

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Avinash’s 4 Metrics

• Conversation rate – The number of conversations per post. On Facebook, Google+, and LinkedIn, it’s comments. On Twitter, it’s replies.

• Amplification rate – The number of reshares or retweets per post.

• Applause rate – Retweets, Likes, +1s, etc.

• Economic value – The sum of short-term revenue, long-term revenue, and cost savings

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5 Metrics for PR

• Unique Visitors

• Top posts by Time on Site

• Social Referrals

• Engagement

• Outcomes – what action did they take as a result of your content?

Unique Visitors

Time on Site

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Choose a Social Channel

The best option is the social channel that both you and your audience are most active on

Social Referrals

Facebook

Twitter Engagement

Twitter Engagement

Google URL Builder

URL

Retweets/Favorites

Social Referrals

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Conclusions

• We are being found in search – both site and newsroom

• Twitter is our top social platform

• Our content about the studies and reports we do gets the most response, so we need to do more of that

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Questions?

sally@press-feed.com

www.press-feed.com

kim.terca@3ds.com

www.netvibes.com