how to succeed at hiring without really trying

HowTo

ucceedAt iringHS

Without

eallyR ryingT

Melinda Seckington@mseckington

@mseckington

@mseckington

@mseckington

@mseckington

How Define

hatDo

To

iW ?How

Y

@mseckington

developer evangelism developer relations developer advocacy developer outreach

@mseckington

product

developer in community

developer in company

evangelism

@mseckington

employee evangelism

@mseckington

potential employee

employee

employee evangelism

@mseckington@mseckington

hire good

people

D O

A W E S O M E

S T U F F

ShareWith The

Community

@mseckington

How Encourageour

eam

To

TY ?

@mseckington

@mseckington

MsersUYour

adassB

ake

j@mseckington

MeamTYour

adassB

ake

j@mseckington

@mseckington

H E L P T H E M

K E E P

W A N T I N G T O

G I V E T H E M A

C O M P E L L I N G

R E A S O N

H E L P T H E M

A C T U A L L Y

G E T B E T T E R

G I V E T H E M A

C O M P E L L I N G

C O N T E X T

G I V E T H E M A

C O M P E L L I N G

C O N T E X T

@mseckington

@mseckington

Be Great

@mseckington

Be Authentic

@mseckington

On their death bed, nobody will say:

~ Kathy Sierra

@mseckington

“”‘If only I’d engaged more with brands’

Be Open

@mseckington

G I V E T H E M A

C O M P E L L I N G

R E A S O N

@mseckington

What motivates

your team?@mseckington

Helping others

@mseckington

Build confidence in communication

@mseckington

Build personal reputation

@mseckington

Understand your team’s motivations

@mseckington

H E L P T H E M

K E E P

W A N T I N G T O

@mseckington

What makes them stop?

@mseckington

What makes them stop?

@mseckington

nothing i do is worth

sharing

I get too nervous

I’m not a good

speaker

I can’t write

I’m not an expert

What pulls them forward?

@mseckington

Lead by example

@mseckington

H E L P T H E M

A C T U A L L Y

G E T B E T T E R

@mseckington

@mseckington

Perpetual Exposure

Start a

library

@mseckington

Talks We Love

@mseckington

Expose good examples of

sharing@mseckington

Highlight existing good

content@mseckington

@mseckington

Deliberate Practice

@mseckington

Lightning Talks

@mseckington

Learning Hour

@mseckington

Conference Club

collab

blog

posts@mseckington

internal

blog

@mseckington

pair

on

posts@mseckington

Create the time & space to practice new skills

@mseckington

G I V E T H E M A

C O M P E L L I N G

C O N T E X T

H E L P T H E M

K E E P

W A N T I N G T O

G I V E T H E M A

C O M P E L L I N G

R E A S O N

H E L P T H E M

A C T U A L L Y

G E T B E T T E R

What was the effect on our

team?@mseckington

35% external talks

60% inc. lightning talks

78% inc. learning hours

@mseckington

75% full length blog post

89% inc. collab posts

@mseckington

100% of our team is sharing

what they do

@mseckington

50% of interviewees

mentioned seeing a talk or reading a blog post

@mseckington

MeamTYour

adassB

ake

j@mseckington

Every team Can do this

@mseckington

Every team should do this

@mseckington

Thanks for listening…

Melinda Seckington

FutureLearn@mseckington

@mseckington

Strawberries https://www.flickr.com/photos/essgee/4455023190/

Strawberry: https://www.flickr.com/photos/basheertome/4621045118/

Dancing Lego: https://www.flickr.com/photos/rooners/8425744435/

Free hugs: https://www.flickr.com/photos/clement127/13661779374/

North by Northwest: https://www.flickr.com/photos/blackzack00/21976036458/

Sled: https://www.flickr.com/photos/baronreznik/16778739127/

TVs: https://www.flickr.com/photos/launceston_lad/209921103/

Ballet shoes: https://www.flickr.com/photos/rogeriobromfman/6433791483/

Pears: https://www.flickr.com/photos/sarahbaker/272685583/