13 tips: how to succeed in business (without really trying)

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13 TIPS FOR HOW TO SUCCEED IN BUSINESS (WITHOUT REALLY TRYING) David Verbraska, MBA, JD (Siena Class of 1989) Vice President Worldwide Public Affairs and Policy Pfizer, Inc.

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Page 2: 13 Tips: How to Succeed in Business (without really trying)

Siena CollegeSchool of Business Lecture

Date: 10/26/15

Disclaimer: The views expressed in this presentation are the personal views of the presenter and do not necessarily represent the corporate views of Pfizer Inc.

Photo source: Flickr

Page 7: 13 Tips: How to Succeed in Business (without really trying)

4. CULTURE MATTERS, A LOT

Now, brash young man,

Don’t get any ideas.

Well, I stuck to that,

THE COMPANY WAY

And I haven't had one is years.

I play it the company way;

Wherever the company puts me, there I stay

Page 8: 13 Tips: How to Succeed in Business (without really trying)

5. BE RESPECTFUL, LISTEN

A SECRETARY IS NOT A TOY

Be good to the girl you employ, boy;

Remember no matter what neurotic trouble you’ve got; a secretary is not a toy

She’s a highly specialized key component of operational unity

Page 9: 13 Tips: How to Succeed in Business (without really trying)

6. GET USED TO UNCERTAINTY

BEEN A LONG DAY

Her: I wonder if we take the same bus?

Him: There could be quite a thing between us.

Her: He really is a dear.

Him: But what of my career?

It’s been a long day

Page 10: 13 Tips: How to Succeed in Business (without really trying)

DEALING WITH UNCERTAINTY

● STAY POSITIVE

○ Reflect, Gratitude List

● KNOW WHAT YOU KNOW, AND WHAT YOU DON’T

○ Analysis, Pro/Con List

● EMBRACE WHAT YOU CAN’T CONTROL

○ Failure is an option

○ Worst Case Scenario

● FOCUS ON WHAT MATTERS

○ Don’t sweat small stuff

● DON’T DWELL ON PROBLEM

○ Be optimistic and in solution mode

● TRUST YOUR GUT

○ Intuition is often right

Page 12: 13 Tips: How to Succeed in Business (without really trying)

Government Service

Lobbying and Law Firm

Public Relations & Communication

Corporate Affairs

CONTINUOUS LEARNING JOURNEY

Page 14: 13 Tips: How to Succeed in Business (without really trying)

THE 2020 LEADER

TECH SAVVYBeing digitally competent is expected Social technologies provide real-time, 2-way communication Cloud 9

FUTURE FACINGAble to identify trends in the marketplace Creates a culture of innovation Agile learner

COLLABORATIVE MINDSET

Works comfortably in a networked environment Inclusive decision making

TEAM DEVELOPERSpends time building rapport and trust Provides straight, on-going feedback Lead 5 generations in the workplace (Z)

GLOBALLY ATTUNEDHas a diverse mind-set and approach Socially responsible Focus on the planet, people, profit

15- Emerging Leaders - A new model for Leader Performance

Page 21: 13 Tips: How to Succeed in Business (without really trying)

13. BE PROUD OF YOUR PURPOSE

BROTHERHOOD OF MAN

But I have learned there’s one great club,

That all of us are in.

There is a benevolent Brotherhood of Man.

A noble tie that binds,

All human hearts and minds.

Page 22: 13 Tips: How to Succeed in Business (without really trying)

WHAT PFIZER DOES - WE INVEST MEDICINE

(Prevnar 13)

Aricept

• Founded in 1859

• Largest Bio-pharma

• Medicines, Vaccines and Consumer Products

• 175 Markets

• Revenue: $51.8 Billion

• R&D: $7 Billion/year

• 78,000 Colleagues

Pfizer’s Purpose - Innovate to bring therapies to patients that significantly improve their lives…The Patient is Waiting

Page 23: 13 Tips: How to Succeed in Business (without really trying)

WHY WE DO IT - IMPROVE AND SAVE LIVES

• Pfizer RxPathways– >800,000 receive >6 million

free / discount prescriptions

• DiFlucan Partnership– Millions of AIDS related

treatments in 63 countries

• Trachoma Initiative– 340M Zithromax doses in 28

countries; near elimination in Morocco, Ghana and Vietnam

• Global Health Fellows– 300 colleagues in 40 nations

• World Anti-Doping Agency– Prevent misuse in sports

Page 24: 13 Tips: How to Succeed in Business (without really trying)

FINALE

FINALE

Finch advances from the window washer to Chairman of the Board

He succeeded in Business by REALLY trying

Strategic Journey during which he learned and adjusted

Page 25: 13 Tips: How to Succeed in Business (without really trying)

[email protected]

/davidverbraska

@verbraska