how to recruit in it (en)
Post on 06-Aug-2015
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From 50 to 100 in a year. How to recruit in IT? Netguru Case Study
Aleksandra Pszczoła
Aleksandra PszczołaHR Business Consultant & Recruiter
beetalents.com
What are we going to talk about?
Vision MethodsObstacles
VisionOur goals
We want to:● strongly expand the team in a short time but at the
same time not to lose our "startup" organizational culture and flat structure
We want to be: ● the best workplace for Ruby on Rails and iOS
developers in Poland
We want to be:● known as a softwarehouse open to juniors with a
large potential for growth
Values
Goal
100 people on the team until the end of 2014.
Who are we looking for?
◦ Ruby on Rails developers
◦ iOS developers [from IX 2014]
◦ IT professionals
Why it was not easy?
Obstacles
EXPERIMENTmove fast, break things
1
Experiment
◦ acting using the trial and error methods
◦ ambitious plan
◦ 1 dedicated person to carry out the experiment
Specificity of the IT market2
◦ Focusing exclusively on one specialization, Ruby on Rails (then iOS)
◦ lots of competition in the programmers market
◦ high financial expectations of potential candidates
Specificity of the IT market
Brand Awareness3
◦ branding is a process
◦ low brand recognition in cities outside of Poznań
◦ lack of marketing actions aimed at raising awareness of the Netguru brand
Netguru?
Methodshow we were able to expand the team by 100%
Netguru, 2013
Netguru, 2014
Transparencywhy culture matters
1
Career Paths
Disclosing salaries in job offers
netguru.cocompany website
2
◦ prosty i przejrzysty desig
◦
Simple and clean design
3 clicks to “apply”
Call to Action
◦
Contact form
City-specific division of offers
Knowledge Sharingwhy do we talk about what we know?
3
Knowledge Sharing
◦ Free Ruby on Rails workshops
◦ internal webinars
◦ lectures at universities and fairs
◦ monthly newsletter Ruby Brief (~2000 recipients)
◦ blog posts on netguru.co/blog
Social Mediaour way of communicating
4
Social Media
Instagram: ● spontinuos coverage of current events ● less professional, more honest
Other: ● twitter ● dedicated specialized forums
Facebook:● employer branding posts● presence on dedicated group● fb messenger - quick Q&A
Eventswhere you can find us?
5
Events
◦ IT job fairs around Poland
◦ Poznań Ruby User Group
◦ Free Ruby on Rails Workshops
◦ Supporting IT events
Netguru’s stand, beginning of 2014
Netguru’s stand, 2015
Dedicated websiteswhere can our potential co-workers be found?
6
Dedicated websites
LinkedIn - IT professionals● inMail● updates● Company profile
GoldenLine - IT professionals● Job offers
Stack Overflow - developers● Candidate Search● Job offers● Guest Blog posts● Company profile
Flexibilitymore of our offices in Poland
7
◦ From 2 to 8 offices all around Poland in 2014
▫ using coworking offices
Remote work
▫ for non-juniors the opportunity to work from different parts of the world
▫ juniors work exclusively at our offices
Increase in the number of Netguru offices
HR Marketing and salesWhat do they have in common?
8
HR Marketing and sales
◦ promoting the company through the prism of its values
◦ a proactive attitude ▫ candidates must be sought after the same way
customers are
◦ parallel techniques of reaching the employee
◦ event and marketing activities
Summarythings to remember
Things to remember
Act fast - the IT market is an
employee market
Act based on partnership
- take care ofCandidate Experience
Gender neutral- do not let stereotypes
get to you
Move fast, Break things
- it is worth to constantly try new things
Less is more - a bigger budget does
not necessarily mean greater success
Personal Branding
- Brand of the recruiter says a lot about the employer
Thank youBee Talents - the best way to find talents in ITola@beetalents.com@olapsz
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